Reporting to the Marketing Manager, the Integrated Marketing Specialist position is part of the team that directs the strategic development and execution of marketing for Harvard Business School's (HBS) Executive Education business.
This position assists in the execution of marketing campaigns for the four flagship Comprehensive Leadership Programs utilizing targeted email/direct mail marketing, print and online advertising, social media channels, and web marketing. Working in a fast-paced, high-energy environment, the ideal candidate must possess superior project management skills, strong verbal and written communication skills, excellent analytical ability, and be able to manage multiple projects with numerous clients and deadlines.
The position requires close collaboration with internal marketing team members, external writers, designers, and other vendors, as well as with HBS faculty and Executive Education staff.
Duties and Responsibilities
Develop and monitor marketing campaigns for the website, social media channels, emails, newsletters, and collateral
Establish strong, collaborative relationships with cross-functional teams, including program directors, digital marketing, web marketing, program advising, data analytics, sales, admissions, finance, and program delivery
Manage projects and liaise with outside writers, proofreaders, designers, and printers, to deliver high quality content and materials
Work closely with in-house digital team to coordinate digital and print plans; including conducting analysis of past campaigns, ad creation, segmenting and targeting of digital campaigns
Work with the social media team to develop appropriate messaging for program specific social posts and campaigns, monitor results of social campaigns, and respond appropriately
Monitor and maintain marketing budget for programs; enter invoices into the database, reconciling invoices with agency, and coordinating with finance department to ensure prompt payment to vendors
Support development of content calendars and ensure associated projects meet internal deadlines
Many HBS employees are eligible for Flexible Work Arrangements, which may be explored during the interview process.
Cover Letter is Required.
Culture of Inclusion: The work and well-being of HBS are strengthened profoundly by the diversity of our network and our differences in background, culture, experience, national origin, religion, sexual orientation, and much more.
Harvard Business School will not offer visa sponsorship for this opportunity.
Salary Grade: 055
Union: 55 - Hvd Union Cler & Tech Workers
5 years of overall experience required including 3 years in a marketing/agency or similar environment
This position requires a team player with a willingness and ability to work with multiple groups within Executive Education and across campus. Ability to work in a fast-paced organization and to prioritize and manage multiple tasks; attention to detail; organizational and effective time management skills are essential; ability to work independently as well as part of a team is critical; must possess excellent written, verbal, and interpersonal communication skills plus analytical and proofreading skills. Proficiency in Microsoft Office (Excel, Word, and PowerPoint) is required. Knowledge of Salesforce, Adobe is a plus.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 50032BR
About Harvard University Business School
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.