The Assistant Director of Marketing and Sales will determine a comprehensive marketing strategy, including the development and management of marketing plans, to promote 42 varsity teams and recreation. Additionally, this position will collaborate closely with the Athletics ticket office, as well as external consultants, vendors and organizations to increase revenue through ticket, sponsorship, merchandise and concessions sales efforts. Manages and directs marketing related work for one ticket office assistant, interns and game-day staff. Reports to the Associate Director of Athletics, Marketing and Sales.
Develops and manages marketing plans to generate revenue, increase attendance and enhance awareness of Harvard Athletics, with an emphasis on team and gender equity.
Oversees budget to support strategy and plans.
Creates strategic messaging to a diverse audience through social media, email marketing campaigns and promotional activities.
Uses data analytics and independent judgement to develop and assess marketing and advertising initiatives.
Determines ticket sales strategies in conjunction with the Athletic Ticket Office and the Aspire Group to increase attendance and achieve ticket sales revenue goals.
Determines, implements and evaluates advertising sales campaigns to maximize ticket sales.
Identifies effective ways to deliver consistent branding and graphic identity through all marketing materials and digital channels.
Hires external vendors to complete creative services, promotional and technical projects.
Develops programming and support services for the Chief Marketing Officer student-athlete program and
At least 5 years of progressive marketing and sales work experience
Management and supervisory experience
Advanced knowledge of sports sales and marketing.
Strong written and verbal communication skills.
Excellent leadership, interpersonal and organizational abilities.
Proven ability to multi-task efficiently, manage deadlines and produce results.
Creative and innovative thinker.
Analytic and decisive decision maker with strong problem-solving skills.
Ability to work independently while establishing strong collaborative team relationships.
Proven record of accomplishment in establishing and maintaining effective relationships with constituencies.
Results driven, pro-active approach.
Knowledge of emerging technologies.
Passionate for the business of sports and college athletics.
Proficiency in Adobe Creative Suites products.
Proficiency with Microsoft applications.
Proficiency in marketing and social analytic tools to measure effectiveness of marketing initiatives.
Experience with email marketing and digital media tools such as Emma, Facebook, Twitter, Snapchat, Instagram, Google Analytics, video editing and mobile applications.
Experience with HTML preferred.
Ability to work nights and weekends.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 50287BR
About Harvard University Faculty of Arts and Sciences
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.