This position will lead Marketing for our client’s business, with approximately $850M in annual revenue in both hard goods and apparel products. The SVP, Marketing, will build strong brand positioning and awareness while driving and accelerating the company’s growth. This individual is a key member of the leadership and reports directly to the President.
The SVP, Marketing is responsible for overseeing the planning, development and execution of companies marketing strategies and programs. S/he must ensure the organization’s message is distributed across channels and to targeted audiences, in order to best amplify the brand and meet business objectives. The main areas of accountability are as follows: Customer Experience and Engagement; Marketing, Digital Leadership, and eCommerce including social, distributor engagement and full responsibility for branded website; Marketing Analytics to leverage data and analytics to drive marketing and other functions at both the strategic and operational levels; and Brand Marketing, including marketing communications. This individual will have experience working in a B2B sales environment or industry with a two-step distribution model and, in particular, in a product-based business.
B2B Marketing Expertise - Experience in B2B industry and/or sales environment; two-step distribution model
Digital Marketing - Digital experience and enablement designed to enhance eCommerce initiatives to drive growth
Product Orientation - Experience with product-based business; sales/marketing program development to support product strategies
Track-record for driving results in a growth-oriented business with proven ability to lead, launch and execute Marketing strategies and initiatives successfully
Using information as a strategic asset with data and information to drive sales
Collaborating across the product development, sales and IT functions
Experience with leveraging customer relationship management solutions
Acquisition integration experience
Experience and success leading cross-functional initiatives and working within matrix organizational structures
Sets Strategy: Leads through an inspiring and innovative vision, informed by a variety of data sources drawn from internal and external sources and aligned with the organization’s overall strategy
Leads Change: Has driven large-scale, transformational change across an organization
Leads Across Organizational Boundaries: Acts as a partner to the business and works as a strong team member within the organization; values others opinions and seeks alternative opinions
Process Orientation: Strong process orientation implementing best practices to drive performance across multiple business objectives
Delivers Results: Proven leadership experience delivering results through others
Builds Organizational Talent: Demonstrated ability to identify, develop and retain top talent, and to motivate high-performing teams
Bold / Assertive
About HDJ & Associates, Inc.
HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place.
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