INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment allowing them to acclimate to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, United Kingdom and Asia, including our US partners Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, University of Alabama at Birmingham, Washington State University, Suffolk University, Illinois State University and Hofstra University.
INTO Washington State University (INTO WSU) is a partnership between INTO University Partnerships and Washington State University (WSU).
Founded in 2017, INTO WSU is an initiative to increase the global diversity of the WSU student body, increase globalization opportunities for domestic students and provide opportunities for faculty to expand international teaching, research and service activities. The partnership established and operates a campus-based international student center that provides services to all international students at WSU including academic tutoring, English language training, pathway programs, admissions processing, student services and immigration support.
This position reports directly to the Assistant Director of Marketing and Recruitment (ADMR) at INTO WSU, with a dotted line to the Vice President, Marketing for INTO North America. The incumbent will work closely with the Executive Director at INTO WSU to identify and prioritize the marketing needs of the center.
The Marketing and Communications Specialist (MCS) develops print and electronic materials to promote the university and drive student recruitment from global markets to the university. This position will manage, organize and implement a wide range of projects and activities primarily focused on those defined in the recruitment and marketing plan that support student recruitment, education counselor training and enrollment goals. The successful candidate also will be responsible for general center marketing and communications activities, as well as event planning and coordinating/hosting campus visits for agents and prospective students. The candidate is expected to work independently and creatively to achieve goals.
The MCS will be responsible for generating content for the following audiences:
Current and prospective international students
INTO WSU staff
Regional Offices and Regional Managers
Education Counselors and Agencies
Media partners and audiences
Key accountabilities and duties
Marketing Content Development:
Manage content development from start-to-finish and implement into integrated marketing strategy.
Exercise creative judgement in developing and publishing print and electronic materials that include but are not limited to: flyers, brochures and other print collateral, video content, student testimonials, web pages and social media posts, PowerPoint presentations and student pre-arrival communications.
Collaborate with INTO North America marketing on the production of the above-mentioned items.
Author and produce feature copy for articles, blog posts, newsletters, print materials, social media, etc.
Manage digital content including website updates, social media, and lead generation.
Supervise, coordinate and conduct photo and video shoots on university campus.
Liaise between center leadership, WSU stakeholders (University Relations, Provost Office, etc.) and the INTO North America marketing team for review and approval of materials.
Serve as main media contact for INTO WSU center if needed.
Recruitment and Events Planning:
Serve as the lead events planner and host for campus visits (familiarization trips) that promote the university and INTO WSU programs for education counsellors and students.
Travel domestically and internationally to promote academic and language programs (up to 10%).
Management of logistics and activity for various promotional events both local and abroad.
Provide exceptional customer service for merchandising and marketing needs of regional offices.
Resources and Project Management:
Identify and manage appropriate resources to support timely and accurate deliverables production.
Develop annual marketing production calendar and social media strategy.
Oversee center marketing budget in collaboration with ADMR.
Design, select, order, track and ship merchandise for events and regional recruitment needs.
Identify and contract with local vendors for print, merchandise, special events and other materials.
Management of student interns and other temporary resources, when and if applicable.
Maintain repository of marketing assets and file organization.
Utilize business skills to analyze and provide feedback or new ideas for materials and strategies.
Coordinate additional marketing and communications projects as assigned.
Other duties as assigned.
Commensurate with experience.
Minimum of three years professional marketing and communications experience, with evidence of creative production skills and public relations experience
Bachelor’s degree in English, journalism, communications or related field
Comprehensive knowledge of grammar and writing, information gathering via the Internet and other sources and fact checking
Exceptional written and oral communications, research, spelling, grammar and proofreading with a thorough understanding of AP grammar style
Experience using MS Office and Adobe Creative Suite to produce marketing materials from existing templates
Demonstrated ability with video production and photography.
Demonstrated ability to communicate complex and data-centric topics to international lay audiences
Experience with events planning, from concept through completion
Superior interpersonal skills
Commitment to building relationships with potential students, students, peers, senior managers, university stakeholders and external vendors
Demonstrated experience writing about higher education
High level of sensitivity to cultural differences and awareness of global perspectives
Passion for international education, working collaboratively and upholding brand standards
Resourceful, creative and able to meet deadlines
Exceptional organizational skills and attention to detail
Ability to deploy and manage resources effectively with initiative, priority and time management
Ability to maintain sound judgment and decision-making even when under pressure
Eligible to work in the U.S., no relocation provided
Experience studying abroad
Understanding of the creative development and production process
Familiarity with website content management systems
Experience managing projects, events and logistics
Familiarity with email marketing
High energy level and ability to thrive in a fast-paced environment
Hands-on approach to customer service and business growth
Experience working in higher education, or an international higher education partner
Sense of humor, flexibility and an ongoing curiosity to learn about international higher education
Proficiency in a second language other than English
How to Apply
To be considered for this position, please click on the following link to submit your cover letter and resume.
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
About INTO Washington State University
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University,Saint Louis University,The University of Alabama at Birmingham,?Washington State University, Suffolk University and Hofstra University.