The Marketing & Communications Manager is responsible for creating memorable and impactful experiences for patrons and other audiences through content, communications, and design. This forward-facing role is responsible for the overall expression of the Symphony’s identity in the content it creates and in its artistic offerings.
DUTIES & RESPONSIBILITIES
Create, plan and implement all aspects of single ticket, season subscription, and renewal campaigns, including the design and placement of print, paid search, paid social, press releases, events listings, newsletters, direct mail, and email campaigns
Develop pricing strategies and policies that fulfill revenue attendance goals.
Manage and oversee all social media channels in regard to content, promotion, consumer engagement, customer service, performance management, and listings.
Cultivate close relationships with media outlets and oversee the development of all press content including interviews, editorial, and news media
Oversee all photo and video content including engaging and managing photographers and videographers; maintain image library; coordinate photographers at performances.
Represent the Ann Arbor Symphony Orchestra at performances and community events. Assist on-site press and photographers.
Oversee all the content put out by the business to the media through print, direct mail, email, interviews, collateral, speeches, recorded messages, newsletters and so forth.
Maintain media contacst and act as spokesperson for the Ann Arbor Symphony Orchestra as needed, and to provide public information by request.
Design, maintain and update website continuously with the help of outside vendors as necessary
Identify strategic distribution channels for digital and print
Write compelling, story?centric pieces that pique curiosity about classical music and convey a highly satisfying audience experience
Produce attention?grabbing images and videos that build and reinforce the A2SO brand
Interview and promote guest artists
Tell the A2SO’s story with clarity in audience acquisition efforts
Additional duties as assigned
Strong knowledge of classical music
Strong writing skills
Strong computer skills with working knowledge of Adobe CC
Knowledge of ticketing systems and CRMs
About Ann Arbor Symphony Orchestra
The Ann Arbor Symphony Orchestra is passionately committed to enriching the culture of Southeast Michigan. We foster a growing appreciation for orchestral music through imaginative programming and community engagement and strive to inspire and excite a diverse audience.