To create, maintain, execute and assess marketing and communications plans to support and enhance the recruitment, admission, and enrollment of new students to the university.
Primary Purpose of the Position:
The Associate Director, Integrated Enrollment Marketing, ensures that all IEM projects meet agreed upon milestones and are accurately delivered to market in support of enrollment goals. The responsibilities of this role fall in four main areas: project management, reporting and metrics, content creation, and CRM liaison activities.
This position serves as the project manager for a variety of enrollment marketing initiatives, including the Online Virginia Network and ADVANCE projects. The associate director supervises the activities of two marketing coordinators, and a variety of specialized part-time and student wage staff developing content across channels. Serving as an ex officio member of the Salesforce Team, the associate director manages the Target X and Salesforce activities for the department, helps craft field layouts to manage communications, and provides user feedback and testing to the CRM team. Associate director will oversee reporting on effectiveness/ROI of all marketing initiatives (advertising, email communications, social media engagement, etc.) using data management tools and metrics, and recommend improvements based on findings. This position will also oversee creation of innovative and technologically savvy admissions recruitment communications.
The Associate Director will serve as lead for key project working groups and external university marketing partners.
Bachelor's degree in marketing or communications or equivalent combination of education and experience;
Demonstrates ability to manage multiple projects, work independently, prioritize tasks, respond effectively to competing demands, and meet deadlines;
Background in marketing, advertising, communication, social media or related field/experience in higher education or non-profit environment;
Knowledge of and experience with CRMs;
Previous supervisory experience.
3 – 5 years progressive career experience in marketing and/or communications role;
Knowledge of current higher education marketing communication trends as well as familiarity with higher education enrollment planning, recruitment and marketing strategies;
Familiarity with Salesforce.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report “Up and Coming” spot for national universities and is recognized for its global appeal and excellence in higher education.
Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
George Mason University, Where Innovation is Tradition.
Special Instructions to Applicants:
For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Internal Number: 46938
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.