Emerald City Theatre is seeking a dynamic leader to drive the vision of Emerald City Theatre’s brand and marketing strategy, and to oversee the execution of marketing and communications around all the organization’s artistic, education, and development initiatives.

OVERVIEW

• Create and oversee execution of comprehensive marketing, communication, public relation, audience service, front of house, and database management strategies that align with long-term strategic goals, company branding, and artistic vision
• Analyze patron purchasing behavior including trends, cross-departmental purchases, and retention rates; use findings to create targeted marketing campaigns and deepen patron engagement with artistic and education programs
• Direct the design, copy, and distribution for all electronic, and print, and public-facing materials and communications
• Oversee customer experience for all artistic and educational programs

FINANCIAL MANAGEMENT:

• Work with senior staff to set box office goals and sales forecasts
• Oversee the completion of monthly budgetary reconciles
• Ensure marketing department’s fiscal responsibility through accurate tracking of expenses and revenue
• Execute timely and accurate reporting to Managing Director on a monthly basis or as requested
• Communicate areas of budgetary issue and opportunity to upper management with recommendations for action
• Manage a departmental payroll and projected cash flow

 SALES MANAGEMENT:

• Direct the execution of annual sales initiatives to reach $1.5 million in earned revenue: including but not limited to subscribers, student matinees, group sales, education camps and classes, and in-school programming
• Oversee the building and administration in ECT’s CRM (or partner ticketing platform) of all performance and education programming, monitor available inventory and employ hold/release strategies whenever necessary to achieve sales goals
• Lead sales meetings and reporting on recent and upcoming initiatives, sales trends to date, and marketing brainstorm sessions
• In partnership with Audience Services, be the in-house expert and conduit of customer information, including demographics, purchasing trends and behaviors, and customer needs and wants as it pertains to all areas of company revenue