| Description SHIFT: No Weekends
SCHEDULE: Full-time
AVP Digital and Integrated Marketing
HealthONE Division
We are seeking an AVP Digital and Integrated Marketing for our center to ensure that we continue to provide all patients with high quality, efficient care. We are an amazing team that works hard to support each other and are seeking a phenomenal addition like you who feels patient care is as meaningful as we do. We want you to apply now!
We offer you an excellent total compensation package, including competitive salary, excellent benefit package and growth opportunities. We believe in our team and your ability to do excellent work with us. Your benefits include 401k, PTO medical, dental, flex spending, life, disability, tuition reimbursement, employee discount program, employee stock purchase program and student loan repayment. We would love to talk to you about this fantastic opportunity.
Healthcare Corporation of America (HCA) is a community of 94,000 Registered Nurses and 38,000 active physicians. We have over 1,900 facilities ranging from hospitals, freestanding ER’s, ambulatory surgery centers, and urgent care clinics. Our facility based staff continues to raise the bar in patient care. Ten HCA hospitals have been named in IBM Watson Health’s top 100 best-performing hospitals based on patient satisfaction and operational data.
HealthONE® is the largest healthcare system in the metro Denver area with more than 10,000 employees. As part of the HealthONE family, The Medical Center of Aurora, North Suburban Medical Center, Presbyterian/St. Luke’s Medical Center, Rocky Mountain Hospital for Children, Rose Medical Center, Sky Ridge Medical Center, Swedish Medical Center, and Spalding Rehabilitation Hospital work together to provide a higher level of care. In addition, our family of services includes seven free-standing emergency departments, numerous ambulatory surgery centers, CareNow Urgent Care Clinics & Occupational Medicine, physician practices, and AIRLIFE-DENVER, which provides critical care air and ground transportation across a 10-state region.
We are committed to each other because when we join together, our patients are cared for in the safest and most compassionate way. Are you looking for an employer with many different career options and a people-focused culture? You've come to the right place.
The AVP of Digital and Integrated Marketing operationalizes and localizes Enterprise online marketing initiatives for the Division brands, while understanding the long term strategic vision and direction of all interactive marketing projects.
In partnership with the Division VP of Marketing and Communications, the AVP of Digital and Integrated Marketing is responsible for all aspects of identifying new digital opportunities, as well as managing and optimizing existing interactive channels including social media, search engine optimization and website strategy. Aids in development of digital marketing media plans and uses data to recommend opportunities to reach target audiences through digital channels. Serves as lead for all website and new interactive functionality in line with Enterprise strategy. This leader oversees design and creative direction for all interactive marketing, including social media advertising, search engine marketing, video, mobile, and more. Utilizing both interactive and traditional marketing channels this position will achieve website optimization, digital presence goals, and conversion.
Digital Marketing Strategic Planning: •Works with the Division Marketing and Communications team to develop an overall vision and strategy for the Division digital marketing strategy. Creates scalable, data-driven, measureable digital marketing solutions across all relevant business platforms. •Develops Division website strategy in line with overarching Enterprise-driven digital strategy. Oversees all aspects of implementation. •Leads, develops, and delivers digital marketing plans that leverage appropriate branding and brand messages in order to reach targeted audiences •Leads Division digital content strategy in collaboration with the Division Marketing and Communications team and marketing directors •Understands internal and external policies, procedures, and regulations that impact the marketing environment. Ensures adherence of marketing activities and web properties to these policies. Communicating the Digital Marketing Value Proposition •Maintains excellence in digital media and future technology. Serves as an ambassador for digital within organization. •Communicates the importance of reputation management and social media as a customer service/feedback mechanism as part of overall patient experience Leadership and Collaboration: •Understands and directs all activities and personnel related to digital assets and partnerships (websites, physician profiles, social media, vendor partnerships, etc.) in concert with Enterprise, Division, and Facility marketing leadership •Develops, evaluates, and promotes team members •Provides creative direction, copy direction, technical support and mentorship to team members •Provides training and user support to for interactive and social software solutions •Manages digital budget as it relates to execution across all digital channels. •Employs best practices to manage third party vendor relationships. Utilizes third party capabilities to their fullest extent. •Defines and prioritizes projects and ensures timely delivery of all project deliverables •Monitors on-going expenses, process invoices, and track all digital marketing related expenses. •Maintains a good working relationship with management, consultants, agency partners, vendors and hospital personnel •Serves as liaison to the Enterprise Digital Marketing team and division IT&S department. Promotes synergies between digital, and CRM initiatives •Identifies and executes strategic partnerships (social media, online communities, strategic partners) to acquire and offer compelling content, features, and online tools that support the website strategy. Digital Marketing Strategy Execution – Web: Responsible for the overall and day-to-day implementation of hospital web strategy including overall site architecture, hospital content and managing implementation of graphic standards in alignment with Enterprise digital strategy. •Establishes regular analytics mechanism for tracking use and effectiveness of sites. Manages and monitors websites analytics for trends and issues •Identifies opportunities to activate online influencers, including online advertising, social media channels, videos, blogs, community partners, and other opportunities for organic, and in some cases, viral, exposure. Digital Marketing Strategy Execution – SEO: In partnership with the Enterprise SEO team, drives SEO strategy and identifies opportunities to enhances online presence through effective search engine optimization initiatives including keyword enhancement and ad placement trends. •Creates goals, strategies, and tactics to improve organic and/or paid search engine results/digital marketing and site usage. •Supports and maintains interactive marketing and web design graphic standards •Researches new digital features, tools and trends, and as appropriate makes recommendations for their use Digital Marketing Strategy Execution – Social: Develops social media marketing initiatives and strategies to enhance social audience while aligning with general marketing plans. •Manage and measure the social media strategy to ensure that data, learnings and ROI analysis from marketing campaigns are reported and incorporated into future strategy •Oversees the implementation and management of social marketing campaigns •Manage and monitor social media analytics for trends and issues •Enhances and promotes online health content on social media channels to support marketing strategies Digital Marketing Strategy Execution – Email: Oversees email marketing campaign support and campaign implementation. •Supports the implementation and management of email marketing campaigns •Utilizes a data-driven approach to email marketing, capturing and leveraging analytics throughout the development and execution of email marketing campaigns Digital Marketing Strategy Execution – Digital Marketing Media •Supports the development of Digital Marketing Media plans in alignment with Enterprise-driven strategy. Works collaboratively with agencies to identify and recommend localized strategy. •Oversees agency partners throughout execution to ensure that goals are being met, and adjustments are made in a timely manner, if needed.
•If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply. We promptly review all applications. If you are highly qualified you will hear from one of our managers. Come unlock the possibilities and apply today!
Qualifications Qualifications - Bachelor's degree required
- Master's degree preferred
- 3+ years of leadership experience
- 7 years of digital marketing experience
Special Qualifications •Knowledge and experience in all disciplines of marketing, including advertising, digital, events, media, creative production, direct mail, social media, content marketing, and emerging media as appropriate.
•Exceptional communication (both listening and writing) skills at both entry and executive levels, with the ability to resonate at all organizational levels.
•Experience in the digital interaction space (social media, blogging, etc.), for personal or professional use.
•Excellent analytical and creative writing skills.
•Ability to coordinate and prioritize duties for multiple campaigns and clients.
•Proficient with Microsoft Excel and ability to analyze and understand business financial reporting.
•Understanding of basic coding languages (HTML, etc.) and proficiency with Adobe Photoshop or Acrobat Pro.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Notice Our Company’s recruiters are here to help unlock the next possibility within your career and we take your candidate experience very seriously. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Gmail or Yahoo Mail. If you feel suspicious of a job posting or job-related email, let us know by clicking here. For questions about your job application or this site please contact HCAhrAnswers at 1-844-422-5627 option 1. |
