The UC San Diego Rady School of Management provides business education through its PhD program, Masters degree programs, undergraduate minors and courses, and executive business programs. The Rady School's values are excellence, innovation, collaboration and integrity. The staff who work at the Rady School have created a highly participatory, high energy, upbeat environment where providing excellent customer service to our students and our faculty is a priority. Reporting to the Dean, the Rady School's Director of Marketing and Communications is responsible for the oversight, leadership and management of all marketing and communications functions for the Rady School.
This position leads and oversees a comprehensive marketing and public relations program for the Rady School of Management including important work benefiting our graduate programs as it relates to admissions and recruitment, executive education programs, faculty research, fundraising/development and alumni activities. Duties include the creation and execution of a strategic, goal-based, data-driven marketing and communications plan to promote brand identity, to help drive interest and enrollments in our graduate programs, and to expand outreach to target audiences using a wide variety of mechanisms. Oversees a team of communications professionals including a Writer, a Social Media Writer, a Art Director/Graphic Designer, Videographer, Vendor Sales Specialist, and Data Analyst.
Oversees communication and outreach via traditional, multimedia, and technology-oriented delivery, and also maintains the messaging of the Rady website and other social media. This hands-on position writes and edits copy (AP style), interprets market research, uses Google Analytics, develops promotional and sales messaging, analyzes return on investment, and advises on strategies to generate leads for our graduate admissions department and to reach and attract target audiences for other Rady programs. The Marketing and Communications Director advises and provides strategic communications planning to the Dean. This position also serves as a School media resource and spokesperson and promotes opportunities to promote Rady faculty's research interests and to promote media coverage.
Occasional evenings and weekends may be required.
Please submit a cover letter for a complete application.
Experience creatively developing a brand to match an organization's vision/mission/strengths with market opportunities. Experience promoting brand identity and developing branding policies.
Proven strategic planning skills to develop and implement comprehensive, proactive communications strategies that support institutional goals.
Demonstrated experience effectively using public/media relations to design and market strategies to promote a specific image/message brand and to reach a target audience.
Experience devising marketing & sales strategies based on market findings/analysis, using multiple channels/strategies for reaching a target audience and meeting sales goals. Preferred: experience analyzing, interpreting, or applying web analytics. Strong market research, analytical skills.
Experience conducting market analysis, SWOP analysis. Experience finding sources to expand "prospects" and to generate sales leads. Experience implementing operational plans based on data and organizational goals.
Extensive experience working with media such as print, radio, and online/web-based communications outlets; proven ability to pro-actively write stories in AP style and place stories with national and/or international media.
Experience using and evaluating new technologies to promote interest in a program/product/service and to meet sales goals. Professional experience devising and implementing effective marketing strategies involving new online communications; professional experience personally implementing communication channels such as social networks, twitter, facebook, youtube, texting, instant messaging, apps for handheld devices, eblasts, etc.
Demonstrated supervisory experience: hiring, training, evaluating and mentoring staff. Experience promoting a positive work environment.
Strong ability to write, develop, and manage promotional materials and activities (print, online/web, multimedia, social networking). Experience persuasively to passionately convey the vision and mission of an organization/product/service.
Excellent interpersonal communication and political acumen skills. Advanced skills to effectively represent the campus with other internal and/or external constituencies. Ability to establish and sustain credibility with all constituents including staff, students, faculty and sponsors/donors.
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 8 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom - life is their laboratory. UC San Diego's rich academic portfolio includes six undergraduate colleges, five academic divisions and five graduate and professional schools. The university's award-winning scholars are experts at the forefront of their fields with an impressive track record for achieving scientific, medical and technological breakthroughs.