Reporting to the Associate Vice President for Engagement/Chief Marketing Officer, the DCMO will be a member of the Associate Vice President/CMO’s senior leadership group, and will lead the marketing, creative services, and digital strategy teams. Working collaboratively with the Associate Vice President/CMO and other members of the leadership team, the DCMO will direct brand stewardship, marketing resource allocation, advertising, campaign analytics, and budget management. The ideal candidate will be both highly creative and highly analytical, with the ability to make and support data-driven decisions.
Specific job responsibilities include: ● Directly supervise five marketing, creative services, and digital strategy staff (17 total direct and indirect reports); ● Develop institutional and enrollment marketing plans; ● Direct institutional and enrollment advertising, including creative development, media buying, and evaluation; ● Manage a $1.9M budget ● Work closely with enrollment-focused marketers across the campus, external vendors, and media partners. ● Serve as primary marketing contact for Vice Presidents and Deans; ● Serve as project management lead for major brand-building, reputation-building projects; ● Serve as lead steward of UMBC brand, including shaping future expression of brand; ● Responsible for alignment of all UMBC marketing content with institutional brand standards; ● Recommend allocation of institutional advertising budget and makes day-to-day decisions necessary to execute marketing plans; ● Make independent decisions about vendors and media partners required to execute marketing plans; ● Consult regularly with key enrollment management partners, Deans and Vice Presidents; ● Perform other duties as assigned.
Required Minimum Qualifications:
● A bachelor’s degree is required ● Seven years of marketing experience is required, with experience in higher education preferred. ● Strong demonstrated marketing analytics skills and extensive knowledge of digital marketing in CRM (Salesforce platform preferred). ● Deep experience in advertising campaign development and media buying. ● Excellent writing and editing skills are crucial. ● The ideal candidate will enjoy working in a fast-paced, entrepreneurial university environment.
Masters degree is preferred.
Background Screening Statement:
A background check will be required.
Special Instructions to Applicants:
The University of Maryland, Baltimore County has retained Higher Talent, Inc. to manage the recruitment process. Interested candidates should contact Hire Talent Executive Search firm for consideration. https://highertalent.egnyte.com/dl/QeJ6U9FYAF
Screening of Applications Begins:
Review of applications begins immediately and will continue until the position is filled.
Salary is commensurate with qualifications and experience.
UMBC offers a benefits package for regular and grant-funded regular employees including generous leave, excellent health, life, and disability insurance, retirement plans, tuition remission, on-site preschool, and numerous professional development and wellness opportunities. Contingent II positions may include some benefits.
Please note the Type and FLSA Status above to determine the benefits offered for this position.
Equal Opportunity Statement:
UMBC is an Affirmative Action/Equal Opportunity Employer. Applications from women, minority group members, veterans and individuals with disabilities are encouraged to apply.
If you require a reasonable accommodation for a disability for any part of the employment process, please contact the Human Resources Department at 410-455-2337 or MD TTY Relay Service 1-800-735-2258 between 8:30 a.m. and 4:00 p.m. Monday through Friday.
As required by the 1986 Immigration Act, be prepared to present acceptable documentation upon hire showing your identity and that you are a U.S. citizen or an alien who is authorized to work.
Internal Number: 493220
About University of Maryland, Baltimore County
UMBC is a dynamic public research university integrating teaching, research and service to benefit the citizens of Maryland. As an Honors University, the campus offers academically talented students a strong undergraduate liberal arts foundation that prepares them for graduate and professional study, entry into the workforce, and community service and leadership. UMBC emphasizes science, engineering, information technology, human services and public policy at the graduate level. UMBC contributes to the economic development of the State and the region through entrepreneurial initiatives, workforce training, K-16 partnerships, and technology commercialization in collaboration with public agencies and the corporate community. UMBC is dedicated to cultural and ethnic diversity, social responsibility and lifelong learning.