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Marketing Manager to work with the intermediary audience.
EXPERIENCE/KNOWLEDGE OF WORKING WITHIN A FINANCIAL ADVISOR AUDIENCE ESSENTIAL
Management and execution of campaign plans targeting intermediary firms using a range of channels.
Oversight and coordination of the timings, budgets, ownership areas and key deliverables.
Coordination of all client touchpoints to ensure consistency of campaign message.
Work with the content team in the provision and leveraging of content to support the core campaign message.
Write and build campaign emails and other related communications, including presentations, invitations and sales aids.
Work closely with the Intermediary team to ensure campaigns are integrated, relevant, effective and engaging in order to meet current priority requirements.
Keep up-to-date with innovation within the industry and sharing insights on how to improve campaigns.
Manage effective measurement and review practices to ensure that intermediated activity is continually refined and improved.
Continuously maintain the highest standards of professionalism and build good relationships with all stakeholders in the business. Events Management:
Plan and deliver high-quality events which are fully integrated with ongoing campaigns
Manage spend and resources effectively to ensure a high level of ROI Create and distribute event communications
Ensure information is uploaded to the CRM database
Attend events where necessary
Strong writing skills with an eye for detail
Effective communication skills at all levels of seniority and target market
Strong stakeholder management skills with the ability to clearly communicate and influence
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