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Position Summary: MICA seeks a creative, strategic, self-motivated and detail-oriented marketing professional to help the Open Studies academic unit to increase name recognition, attract qualified applicants and registrants, strengthen enrollment, and grow revenue. The assistant director supports the director of marketing and recruitment in creating and implementing an integrated marketing and communications plan.Â Open Studies serves regional (Baltimore/Washington), national, and international student markets.Â Programming includes professional graduate programs in the Business of Art and Design, Data Analytics and Visualization, UX Design, and Design Leadership, the Young Peopleâs Studios programs (K-12 art and design classes), Pre-College Art and Design Summer Residency (a college-level program for gifted high school students), Community Education/Professional Practices (programming in support of creative expression and career acceleration for lifelong learners), Â programs in support of the collegeâs DEIG goals (e.g. MICA's Art & Design College Accelerator Program (ADCAP)) which provides a pathway to high-quality art and design college education for gifted Baltimore City students who face financial challenges and are from diverse backgrounds), and short-term international travel programs.Â Â
General purpose: The assistant director, marketing and recruitment works to ensure that Open Studies has strong enrollment and attracts qualified students.Â Â
Open Studies serves a diverse student body of traditional and non-traditional college students, art and design professionals, lifelong learners, teens, and children. The unit administers four unique professional graduate programs in the Business of Art and Design, Data Analytics and Visualization, UX Design, and Design Leadership along with studio-based art and design classes for adults, teens, and children, short-term travel programs, and programs in support of the collegeâs diversity and internationalization goals.Â As MICAâs educational venture space, Open Studies is engaged in innovating academic programming (including digital education, new curricular areas and program structures, and programs for non-traditional students) and revenue growth.Â The assistant director, marketing and recruitment will:Â Â
Project management duties:
Planning and defining scope of projects
Establishing and project sequencing/schedules/timing
Project monitoring and progress reporting
Manage and maintain effective communication between project stakeholdersÂ
Managing quality assurance among and between media and platforms including MICAâs learning management system
Assisting other Open Studies staff with writing, review, and updating departmental materials Â
Market research duties
Monitoring the market for trends related to Open Studies programming
Creating/deploying data collection tools and methods about consumers, competitors, and market conditions
Providing analyze of relevant data sets
Perform other duties as assigned
Essential skills and experience:
Bachelor's degree in Business, Marketing, Communications, Journalism, Advertising or equivalent 3-5 years of relevant experience
Excellent verbal and written communications skills
Demonstrated professional experience in marketing and/or recruitment
Knowledge of and competence in current trends in higher education marketing
Strong organizational, interpersonal, communication, and presentation skills and the ability to work independently and as a member of a team
Knowledge of project management tools and/or software
Ability to analyze and evaluate data
Collaborative, proactive style, with excellent human relations skills
Detail oriented and deadline driven work ethic
Knowledge of design aesthetics & design software (e.g. InDesign, Photoshop)Â
Ability to keep and manage annual calendars of events, targets, and activities
Experience/practice with visual communication and design
Experience with CRM, Google Analytics, Google Search Console
Background in or knowledge of art and design education
Reporting to this position:Â No direct reports
Physical demands and work environment:The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands: While performing the duties of job, the employee is occasionally required to stand, walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to 20 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. (May be adjusted depending on position)
Work environment: While performing the duties of the job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually (minimal, moderate, or high). Â
Â Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire Prevention, Personal Protection Equipment. (Additional training may be added, SEE: EHS Manager training schedule)
Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.
Applicants must apply online for each job in which they are interested. You will not be considered for any job for which you have not specifically applied. We do not accept applications via email, U.S. mail, or fax. Successful candidates for any staff or faculty positions will be subject to a pre-employment background check.
MICA provides reasonable accommodations to applicants with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process, please contact Human Resources at 410-225-2363.
Internal Number: R1018
About Maryland Institute College of Art
Founded in 1826, MICA is among the top visual arts colleges in the nation. The college enrolls 1,863 undergraduate and 306 graduate students from 48 states and 54 foreign countries, offering programs of study leading to the bachelor of fine arts (B.F.A.), master of arts (M.A.), master of fine arts (M.F.A.) degrees, and master of professional studies degrees (M.P.S), as well as post-baccalaureate certificate programs and a full slate of credit and noncredit courses for adults, college-bound students, and children. MICA is recognized as an important cultural resource for the Baltimore/Washington region, sponsoring many public and community-outreach programs-including more than 100 exhibitions by students, faculty, and nationally and internationally known artists annually-as well as artists' residencies, film series, lectures, readings, and performances.