Contribute to the development of the integrated marketing strategy to raise brand awareness and consideration and to support and position specific investment capabilities or initiatives across institutional and intermediary segments.
Given budget, resources, and analysis of the competitive landscape draws on appropriate marketing tools (content, road shows, speaking opportunities, webinars, sponsorships, PR, web) to promote and differentiate identified strategies and/or initiatives.
Analyze and monitors relevant industry trends and draws on investment and market knowledge to make informed recommendations and decisions.
Deliver and help develop the go-to-market strategy for the UK
Plan, execute and measure effective marketing campaigns across the full marketing mix, with a digital-first mindset
Several years' experience working in the asset management field with a focus on the UK
Working knowledge of intermediary and institutional clients, investment strategies and product positioning
Knowledge of digital marketing
Curiosity and knowledge of industry trends, best in practice and competition
Knowledge of financial markets and investing
Knowledge of UK media landscape
Budget management experience
A personal drive to impact business results
Strong interpersonal, organizational, and time management skills
For more information or to hear about more opportunities in financial services please contact Chinmayee Thadakamalla on 0203 145 3392 or at firstname.lastname@example.org