The American College of Gastroenterology is seeking a high-energy Marketing Manager with 3-5 years’ experience, including Association experience, to serve as a key contributor to the Membership team. The Marketing Manager in conjunction with the Director of Membership, will develop, maintain and implement marketing strategies for the College. The Marketing Manager will develop marketing strategies to attract audiences relevant to ACG products and services. The Marketing Manager will build strong relationships internally between the Membership team and others in communications, education, meetings, and other key departments.
Essential Duties and Responsibilities
Implements the membership marketing efforts, including renewals and recruitment. Duties include coordination with 3rd party mail houses, email campaigns, direct mail campaigns, annual billing, etc.
Implements marketing plans for key ACG products and services. These plans may encompass marketing of conferences, meetings, education, and others.
Works with other departments to ensure cross promotion and engagement of member volunteers
Monitors membership webpages and develops content to ensure it is up to date
Assists the Director in researching new markets, coordinating mailings, developing email broadcasts, coordinating promotions and reporting
Staff liaison to Committees
Education and Experience
Bachelor’s degree in marketing, business, communications or related field preferred
3-5 years of membership marketing related experience with time management skills
Job Knowledge, Skills and Abilities
Excellent oral and written communication skills and attention to detail
Project management skills including the ability to organize and prioritize many projects simultaneously. Ability to determine and adhere to deadlines
Outstanding organizational skills and the ability to follow through on projects
Team player with the ability to work independently
Knowledge of PC and Microsoft Office software
Assumption of delegated authority and responsibilities
Program evaluating and reporting
About American College of Gastroenterology
Founded in 1932, the American College of Gastroenterology (ACG) is an organization with an international membership of over 15,000 individuals from 86 countries. Our vision is to be the preeminent professional organization that champions the prevention, diagnosis, and treatment of digestive disorders by facilitating delivery of the highest quality, compassionate, and evidence-based patient care. The mission of the College is to enhance the ability of our members to provide world class care to patients with digestive disorders and advance the profession through excellence and innovation based upon the pillars of Patient Care, Education, Scientific Investigation, Advocacy and Practice Management.