This is an opportunity for you to join the world’s largest law firm, a firm that offers opportunities to build your career while growing your skills and deepening your expertise. This Digital Marketing Manager (CRM) position within our Digital Marketing team could be the perfect role for you! The Digital Marketing group at Dentons works to continuously increase profitability, through the collaborative and measured use of integrated, multi-channel digital marketing practices and tools that empower Dentons marketers, business developers and professionals to generate more leads, close more deals and increase their efficiencies. The role of the Digital Marketing Manager (CRM) is to ensure their responsible regions, primarily comprising North America (Canada & US), optimise their investment in CRM, including InterAction, within the context of an overarching global CRM vision, strategy and framework. What you’ll be doing Take steps to ensure the firm continually optimises its investment in CRM, demonstrating business benefit and return on investment at all stages; Working with the global CRM team, Clients & Markets and Compliance & Risk, proactively ensure CRM remains fit for purpose and where identified, translate business requirements into a regional programme of change, implementing these with best practice project management principles in mind; Drive end-user adoption of the CRM platform, especially among partners, fee earners, secretaries, client teams, and client and market personnel, to create a robust culture of CRM usage, contribution and leverage; Oversee the day-to-day operational management and development of the team to ensure there is an effective CRM in accordance with defined business processes, having regard to the various data protection and privacy regimes, including CASL and the GDPR, which are essential in helping the business minimise any data breaches potentially leading to significant financial penalty and reputational damage; Develop, oversee and deliver the ongoing upskilling and training of the North America and DBSE CRM teams in line with agreed objectives, which will continue to evolve through the program of improvements and beyond, including reviewing, assessing and transitioning new / revised activities to the Warsaw-based team; Develop, oversee and ensure the team's timely delivery of any data insight reports, including but not limited to, Who Knows Whom relationship intelligence reports, campaign engagement reports, key client / group BD activity reports; client trend reports; Oversee the team's delivery and effectiveness of user support requests Oversee the maintenance, development and adherence to the firm's CRM policies, procedures, processes; Continually review, assess and analyse the firm's CRM usage and where necessary use the insight to drive positive, lasting and demonstrable behavioural change; Oversee the provision of appropriate training to the various audiences as and when necessary; With the global CRM team, assess CRM product enhancements / upgrades and where valuable / necessary take steps to implement their benefits across the business; As directed, lead on and/or participate in the various firm projects that touch on or influence CRM, its data, integration and reporting; As directed, lead on any growth initiatives as regards CRM to on-board new offices to the most appropriate CRM platform; Work with the email marketing team supporting them in their best practice campaign efforts; Attend the various recurring global/regional departmental/team calls/meetings of both Digital Marketing and Clients & Markets. What you’ll also be doing Within a highly focused Digital Marketing role, build up a sound awareness of the capabilities, processes and reporting of the function and the broader digital offering; Support the Digital Marketing Leadership team in its various development and management activities and initiatives, as directed; Keep abreast of industry developments regarding CRM, presenting findings to the global CRM team, the Digital Marketing Leadership team and where of value build a proposition for its wider consideration, consultation and review; Review new technologies and keep the firm at the forefront of developments in CRM and digital marketing; Periodically share findings/learnings of project improvements with other regions; Act as a Digital Marketing ambassador and become a trusted adviser to the team, department and the wider business; Build strong awareness of the value of data across the business and drive the business towards data driven marketing decisions.