This position will own the development and execution of product marketing strategies and content creation. Working in a highly collaborative fashion, you will interact closely with Product Specialists, Investments, Content, Marketing and Distribution to create compelling product stories. Our ideal candidate is someone who thrives in a dynamic and fast-paced culture has a thorough understanding of the market and investment products in general, as well as classic marketing matters such as brand, promotion and distribution channels. The successful candidate will be able to take broad direction, and then formulate and execute on specific marketing tactics drawing on expertise and resources across the firm. The ability to creatively take complex investment concepts and distil them into clear, simple and benefit-oriented content is a priority.
Duties and responsibilities
Develop and execute on marketing strategy for assigned product sets
Partner with product specialists to create compelling product stories for assigned product sets
Create and oversee production of new product marketing content (e.g. webpages, sales aids, videos, product brochures); Collaborate closely with product specialists, investment writing, distribution, design, compliance and channel marketing to produce high quality and effective marketing materials
Partner with channel marketing to influence a distribution strategy for product content including email, web, print, etc.
Develop and execute on strategy for an effective and efficient system of product collateral that aligns to each distribution channel's sales process and client journey
Govern consistency of master messaging and data reporting across product marketing materials, performance communications and webpages
Partner with the web team to enhance/maximize digital marketing and digital client experience
Research and understand competitors to enhance knowledge and incorporate industry best practices into our strategy and materials
The role requires
Marketing experience within the financial services industry or equivalent required.