The Marketing Specialist - Channel Support is responsible for supporting the creation of the EMEA channel marketing strategy and its execution for one or more partner types, including brokers, agents, value-added resellers (VARs), distributors, systems integrators, independent software vendors (ISVs) and original equipment manufacturers (OEMs). In broad terms, Marketing Specialist - Channel Support is responsible for helping to find new partners, creating demand either for or in conjunction with partners, and enabling these partners to sell more successfully.
* Support the development of offers that will be used to recruit new channel partners into the program with the regional Channel & Field Marketing Specialist and Lead as well as with the EMEA OEM & Portfolio Marketing Lead.
* Support the creation of partner-ready demand creation programs designed to drive new opportunities into the pipeline Assist in delivering partner learning modules for upcoming product launches or releases, and promote certification to partners and their customers.
* Collaborate with the Omnichannel Demand Gen Team to analyze program results and make recommendations for future improvements.
* Leverage, review and build effective marketing and sales communication plan - using both internal and agency resources - for use on the Web site and in campaigns.
* Support the management of market development funds (MDF) process including recommendations for improvements
Key Performance Metrics
* Number of campaigns delivered - To, With and/or Through.
* Percentage of partners using prescribed assets.
* MDF, co-operative funds or volume incentive utilization rate.
* Demand program performance/ROI - Pipeline creation, acceleration impact
Internal Number: 2717569
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.