UCSF Health Marketing raises the profile of UCSF Health, improves professional recognition and helps foster the sustainable growth by clearly and consistently communicating why UCSF is the best place to come for care.
The Strategic Marketing Consultant, serves as a key member of the UCSF Health marketing team, leading marketing strategy and support for UCSF Health and UCSF Benioff Children’s Hospitals. The successful candidate uses advanced marketing concepts to evaluate and develop collaborative marketing plans, implements tactics in support of identified goals, and measures and reports on performance. Assignments are complex and require a high degree of technical marketing expertise and relationship management.
Role is currently remote.
The successful candidate:
Will be a prominent representative of the UCSF Health brand
Collaborates with internal and external marketing colleagues to develop effective marketing and communication strategies
Consults with leadership of marketing and strategy, to ensure alignment of marketing assignments to identified priorities
Manages, executes, and optimizes marketing plans to achieve marketing objectives
Implements, tracks and reports key success metrics (ROI) for marketing campaigns
Ensures brand consistency across designated marketing channels
Collaborates with colleagues in strategic marketing, digital marketing, physician outreach and public relations to ensure integrated and coordinated marketing and communication efforts
Other duties as assigned
Some travel required
Seven years’ experience in strategy, communications or marketing positions, including experience managing complex relationships
Three years’ experience in developing, tracking and reporting on key performance indicators
Bachelor's degree in business administration, marketing, health administration or related field
Strong skills in relationship management, marketing, effectively organizing resources and setting and establishing priorities
Strong interpersonal communication skills and political acumen
Excellent market research, analytical, and problem recognition, avoidance and resolution skills
Strong skills to produce results and achieve predetermined goals within budget and time constraints
Flexibility to orient and work at all UCSF Health locations
UCSF Health is internationally renowned for providing highly specialized and innovative care. Our family of care includes UCSF Helen Diller Medical Center at Parnassus Heights, UCSF Medical Center at Mount Zion and UCSF Medical Center at Mission Bay; UCSF Benioff Children's Hospitals in Oakland and San Francisco; Langley Porter Psychiatric Hospital and Clinics; UCSF Benioff Children's Physicians; and the UCSF Faculty Practice.
We are part of UC San Francisco, one of the top universities in the nation for health sciences research and higher education. By bringing together the world's leading experts in nearly every area of health, we are able to drive advancements in treatment and technology that benefit patients everywhere.