Bachelor's degree in Marketing, Mass Communications, Journalism, Public Relations/Advertising, or related field. Two years professional experience in writing, marketing, social media, public relations, event planning. Experience in an academic environment preferable. Additional education may be considered in lieu of experience.
Nature & Purpose of Position/Usual Duties:
Provide vision, leadership, policy development, and management for an integrated marketing program, related communications and events to promote and advance the Newton Gresham Library's mission and priorities.
Primary Responsibilities (Staff Positions Only):
Serves as a marketing and communications liaison between the Newton Gresham Library and the University Marketing & Communications department and other university areas. Participates in the development, implementation, and management of the Library's marketing plan to promote library services and resources internally to students, faculty, and staff, and externally to prospective students, their families, alumni, and the surrounding community. Coordinates and provides professional leadership in developing and maintaining the Library's social media presence. Creates compelling content for print and online outlets, to promote and support the Library's priorities and goals. Conducts market research and assesses the effectiveness of marketing & communication efforts. Knowledge of and adherence to all University branding guidelines and Marketing & Communications policies is required. Manages Library events to include planning, organizing, marketing, budgeting, and supervising. Coordinates venues, equipment, speaker invitations, event invitations and correspondence material. Creates event programs, agendas, and promotional literature. Maintains project files, including documentation and correspondence. Schedules professional development for students and staff. Performs other related duties as assigned.
Internal Number: 25435
About Sam Houston State University
For more than 130 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, "The Measure of a Life is its Service", echoes across SHSU's six colleges and beyond its Texas campus through student research, creative endeavors, service learning, volunteering and more. Named for Sam Houston, Texas' greatest hero, SHSU continually strives to honor its historical roots through academic excellence that includes exceptional teaching from faculty members who care as much about their students' success as they do about furthering the knowledge of their fields. While embracing its legacy, SHSU also strives to meet the needs of contemporary students, both traditional and online. With over 20 bachelor's and graduate degrees available entirely online, and more in development each semester, SHSU Online is quickly becoming one of the best online universities in Texas.
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