The Marketing Analytics and Insights Manager reports to the Vice President (VP) of Marketing and is responsible for collecting and analyzing data to develop actionable information and insights relevant to the Global Meat and Poultry Processing Equipment markets. The position is a key team member in the development of market and business strategies, ensuring accurate and confident decision-making in areas such as global market expansion, market penetration, new product development and innovation. Responsibilities also include broader team support with market information training and knowledge transfer, including Bettcher employees and customers.
DUTIES AND RESPONSIBILITIES:
Provides knowledge and in-depth insight into protein processing internally to support new product development, application development and innovation.
Trains internal commercial and technical people on protein processing and the nuances of our customer and the broader market.
Leads a Protein Council for Bettcher Industries-comprising of industry experts and customers. Council provides insight into future strategic planning
Subject Matter Expert (SME) for sales, marketing and engineering projects, applied research, product testing and overall business development.
Interviews customers and Customer’s customers for the total perspective in the protein industry and determine ling-term implications to our business. Reports findings on a semi-annual basis or as needed to support specific initiatives. May include macro, regional or industry specific trends pertaining to regulations, FSIS guidelines or other industry changes.
Participates in a global innovation process led by the VP of Marketing. As a SME to the industry, this role provides context, insight and consultative support to all ideation efforts and supports the execution of the innovation process.
Coordinates Protein Council meetings for Bettcher Industries and reports findings in a succinct fashion to executive team and business units.
Participates in diligence process (for acquisitions) and in business case development (for NPD) and coordinates access to others experts/ technical resources needed to support these efforts.
Trains new employees or existing employees on a regular basis.
Bachelor’s degree in Meat Science, Business, Marketing, or related field
Protein Processing experience required
Demonstrated expertise in Meat Science
Professional with strong business acumen and industry knowledge
Must be able to travel 30% of the time, including domestic and international
Must be able to be based in North East Ohio
Employment at Bettcher Industries is contingent upon the successfully completing both a pre-employment background check and a drug screening.
All candidates hired must be able to provide proper documentation of their eligibility to work in the US (I-9 form).
Bettcher Industries is an Equal Opportunity Employer – Minorities / Females / Disabled / Veterans (M/F/D/V
Employer will assist with relocation costs.
About Bettcher Industries
Bettcher Industries is a leading developer and manufacturer of innovative precision cutting and trimming tools for food processing and industrial applications. The company also manufactures equipment for the restaurant, fast food and institutional foodservice. All products developed by Bettcher are designed to contribute to better working health, safety and comfort, while also improving the efficiency and bottom-line profitability of the companies that buy them.
Key company facts:
- Founded in 1944
- Headquartered in Birmingham, Ohio
- An ESOP company with 300 employee-owners
- Nearly 100,000 sq. ft. of manufacturing and office space
- ISO 9001:2015 certified
- Protein processing (pork, beef, poultry, seafood)
- Nearly 100 active patents
- Serving over 20,000 customers (domestic and international)
- Divisions: Bettcher Group; Cantrell-Gainco Group; Exsurco Medical
- Direct offices in USA: Birmingham, OH; Gainesville, GA
- Direct office in Europe: Bettcher GmbH (Lucerne, Switzerland)
- Direct office in South America: Bettcher do Brasil (São Paulo, Brazil)
- Direct office in China: Bettcher China (Beijing, China)
- Product distribution in more than 70 countries through approved partners