Located in Ithaca, N.Y., Cornell University is a bold, innovative, inclusive and dynamic teaching and research university where staff, faculty, and students alike are challenged to make an enduring contribution to the betterment of humanity. Cornell University is one of the largest and most diverse institutions in the Ivy League. We are a community of 22,000 students and more than 10,000 faculty and staff members representing more than 80 countries and hundreds of disciplines--global cultures, backgrounds, experiences, perspectives, and ideas. The College of Veterinary Medicine at Cornell University is recognized internationally as a leader in public health, biomedical research, animal medicine, and veterinary medical education. Ranked consistently as one of the best veterinary colleges in the nation, the College's strength is due to its strategic breadth of focus areas and its depth of expertise in each of those areas; the achievements of its faculty, staff, alumni, and students; and its commitment to diversity and inclusiveness.
The successful candidate will be a member of the Dog Aging Project Biobank team, at the Cornell University College of Veterinary Medicine. The Dog Aging Project is an innovative initiative that brings together a collaborative, interdisciplinary, nationwide team of researchers to carry out the most ambitious canine science health study in the world, to improve our understanding of the aging process in both dogs and humans. The Dog Aging Project Biobank team is guided by our Core Values:
We conduct rigorous scientific research using an interdisciplinary approach that encourages innovation.
We build opportunities for collaboration, partnership, and growth that allow us to solve complex problems together.
We value ethical behavior over expediency, which means we prioritize and ensure animal safety and welfare, maintain participant privacy and security, and practice participant and canine advocacy.
We commit to transparency in all that we do, which includes sharing our scientific methods, making the data we collect openly available, declaring our funding sources, and communicating clearly with our team, our partners, and the public.
We engage the public as citizen scientists, present evidence-based information in an accurate and accessible way and provide educational opportunities for our participants.
We foster a diverse, equitable, and inclusive working environment that is a growth opportunity for all and encourages a healthy work-life balance.
We act with kindness, compassion, and respect toward all, including our team, our participants, our partners, and the public.
The Biobank Marketing Specialist serves as the primary lead on marketing and communications for the Dog Aging Project (DAP) Biobank at Cornell University and will work in close partnership with the team leading the Cornell Veterinary Biobank (CVB), where the DAP biobank is located. The CVB is an ISO 20387 accredited resource at the College of Veterinary Medicine, providing biological material and associated data to the research community worldwide.
Integrated marketing strategic plan development and communication
Develop a biobank marketing strategic plan that will increase visibility of the Dog Aging Project biobank.
Continuous communication with Dog Aging Project leadership to solicit input and reach agreement on a plan and success metrics.
Develop a web resource providing information and access to Dog Aging Project biobank
Provide continuous updates to stakeholders and develop a strategy to expand the web presence
Develop integrated marketing plans that will consider and potentially include a range of vehicles/approaches including but not limited to direct mail, email marketing, conference marketing, search engine optimization (SEO), search engine marketing (SEM)
Generate qualified leads and identify plans to convert those leads to action
Develop and implement a pre- and post-plan to assess impact
Perform other duties as requested
Employees of the DAP Biobank must adhere to the CVB's Quality Assurance system, confidentiality statement, standard operating procedures, and organizational policies. Employees are expected to meet all of the Cornell University Staff Skills for Success, which are essential for individual and organizational success. Employees may be required to work outside of normal business hours, including occasional holidays, early mornings, evenings, and weekends.
Bachelor's degree in business, marketing, communications or a related field
3-5 years marketing and communications experience.
Experience with different web platforms (including Drupal), user experience, and web page development
Experience with graphic design programs such as: Adobe Creative Suite programs, particularly, InDesign, Photoshop, Illustrator, and Premiere.
Experience with email marketing platforms, such as Constant Contact, Mail Chimp
Experience in developing, launching and evaluating results of marketing surveys
Excellent interpersonal, oral and written communication skills
Experience working in an academic environment.
Biobank marketing experience
Note: This is a part-time position, up to 19 hours per week. In addition, this position is located in Ithaca, New York. Due to the COVID-19 pandemic, and the University's decision to limit the number of on-campus employees, the successful applicant will be asked to perform this role remotely at a location of their choice in the United States for a limited time, only until the University can permit more employees to work on campus. Once the University permits more employees to work on campus, the successful applicant may be expected, at some point, to work on the Ithaca campus, although they may be permitted perform a portion of their work remotely. The New York Convenience of employer guidelines require New York State individual tax reporting and withholdings for this position. Additional individual state income tax filings may also be required if working temporarily outside New York State.
When applying through our system, please attach your application materials (Resume/Cover Letter/CV) in either Microsoft Word or PDF format, preferably as one document. An attached cover letter is required to be considered for this posting. In the Experience section of your application, use the 'Drop Files Here' box to manually drag document(s) into your application. For a more detailed description and instructions on how to apply online please click here as an external candidate or click here if you are an internal candidate. Please note: Cornell Employees must apply through the Internal Cornell Career site.
Visa sponsorship is not available for this position.
Relocation assistance will not be provided for this position.
Background check may be required.
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About Cornell University
In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell University's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.