The Director of Marketing helps define and lead the development and execution of the Harvard Graduate School of Education's overall marketing strategy and output. Reporting to the head of the Office of Communications and Marketing, the Director of Marketing works in close concert with colleagues across communications roles and in the HGSE admissions office, the development office, the professional education office, and other HGSE units to bring strategic leadership to the school's outreach to prospective students, partners and donors, alumni, and other audiences.

The Director of Marketing is a savvy and experienced digital marketing expert who will lead and shape the school's admissions recruitment strategy, managing digital and social advertising and overseeing the work of an outside advertising firm and other creative vendors. The successful candidate is also an experienced content marketer who can use the stories of HGSE's transformative impact in the field of education to build and reach key audiences and build journeys that nurture engagement. The successful candidate will also be passionate about education and about issues relating to equity, access, and equal opportunity.

The Director of Marketing manages production of high-level marketing materials for the school using both in-house and freelance resources; develops, creates and edits marketing copy for development and admissions materials, and other school-wide projects; helps to oversee the development and expansion of the school's web properties ensuring that they are innovative, functional, and support the school's marketing goals; and guides the Harvard Graduate School of Education's institutional marketing efforts by helping to conceptualize, define, and uphold HGSE's primary marketing messages, brand standards, and visual identity guidelines.

The Director of Marketing is accountable for quality, deadlines, and budget parameters for creative deliverables and is responsible for finding and implementing efficiencies between units at the school. The Director of Marketing will directly manage a marketing specialist and an art director and will help guide the work of content creators and other staff in the Communications and Marketing Office. The Director will also work with colleagues throughout the school to define and implement a robust inbound marketing strategy.

This position has a 6 month orientation and review period.

Once Harvard resumes regular operations this position will no longer be remote and work will be performed on campus in Cambridge, MA

HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.

HGSE Human Resources values diversity in all forms, and believes that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions. We continue to develop and support a workforce that reflects the diversity of those we serve; fosters an environment that allows each individual to belong and to bring their best self to work; and creates the conditions that empower employees to contribute their full potential to advancing the work of the school.
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