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Job Title: Assistant Director of Digital Marketing
Job Family: Professionals
Full-Time/Part-Time: Full time
Compensation Grade: 7S
Pay Type: Salary
Department: Digital Marketing
Job Summary: The Assistant Director of Digital Marketing helps the university achieve its goals related to brand awareness and affinity, student recruitment, fundraising, and alumni engagement through the ongoing enhancement and optimization of the university's public-facing websites and digital communications. The position oversees the planning, design, implementation and ongoing maintenance of websites and digital communications campaigns, including the development and implementation of mobile platforms, email marketing, content/inbound marketing and other demand-generation communications and marketing programs. This individual will have demonstrated experience and expertise in creating, executing and tracking successful digital campaigns. The Assistant Director of Digital Marketing must have the ability to pursue projects from conception to completion and possess the ability to work successfully in a fast-paced, deadline-driven environment. The position requires a combination of digital marketing expertise with technical proficiency in the administration of the WordPress web content management system. This role requires a mastery of email marketing, content marketing, SEO, and user-experience (UX) skills to reach website conversion goals and increase visitor engagement. The Assistant Director of Digital Marketing will report to the Senior Director of Web and Digital Marketing and will lead the digital operations team consisting of a developer and web content manager.
Bachelor's degree in marketing, computer science, digital marketing, information technology or related field.
Five or more years of experience successfully managing digital marketing projects with an emphasis on both organic and paid campaigns.
Experience with SEO campaign creation and implementation along with the use of SEO tools such as BrightEdge, Moz, ScreamingFrog and SpyFu to audit performance and provide reporting on digital marketing efforts.
Strong knowledge of analytics tools such as Google Analytics or Adobe Insights with demonstrated ability to create campaign reports, develop insights and adjust strategies.
Knowledge of email marketing principles and tools such as Constant Contact, Mailchimp, etc.
Web content administration experience using WordPress (CMS).
Knowledge of conversion optimization and user experience (UX) principles and methodologies.
Strong problem-solving skills with ability to rapidly develop and implement solutions.
Hunger for innovative techniques, tools and emerging best practices.
Ability to lead cross-functional teams and build consensus among non-technical clients.
Demonstrated ability to successfully manage and lead a team.
Experience directing the work of vendors and third-party agencies.
Experience with A/B and multivariate testing.
Customer service orientation with a can-do attitude.
Ability to communicate well, both verbally and in written form. Self-confidence and strong organizational and project management skills are essential.
WordPress development knowledge.
Online portfolio of digital campaign samples including results
Job Posting End Date (if date is blank, posting is open ended):
Furman is an Equal Opportunity Employer committed to increasing the diversity of its faculty and staff. The University aspires to create a community of people representing a multiplicity of identities including gender, race, religion, spiritual belief, sexual orientation, geographic origin, socioeconomic background, ideology, world view, and varied abilities. Domestic partners of employees are eligible for comprehensive benefits.
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Furman University is a selective private liberal arts and sciences college committed to helping students develop intellectually, personally, and interpersonally and providing the practical skills necessary to succeed in a rapidly-changing world. Furman professors are exceptional teacher-scholars who mentor undergraduate students within a campus community that values and encourages diverse ideas and perspectives.