Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
We are hard at work re-imagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
The Marketing Manager thinks strategically and end-to-end using data and insights to develop, manage and improve omnichannel engagement communications. Experience with marketing automation technology is a must. This role works as a true change agent, developing engagement strategies and directing content development, optimization, and personalization, including measurement plans and continuous improvement.
The candidate is a digital marketing engagement leader who can demonstrate success in developing omnichannel engagement plans and working collaboratively with colleagues across the enterprise. An influential personality, proven ability to develop and tell stories, and demonstrated results in developing and executing marketing campaigns through end-to-end customer journeys fuel this role’s success. The candidate needs to be organized, comfortable moving quickly, great at juggling priorities, results-driven, and passionate about continuous improvement.
Locations: Mason, OH, Louisville KY, ATL, GA, Indy, IN, Iselin, NJ
Primary duties to include, but are not limited to:
- Developing omnichannel marketing strategies based on business priorities, customer insights, and industry trends.
- Developing strategic roadmaps and competitive benchmark assessments.
- Working with business partners and fostering multidisciplinary collaboration to create business cases and ensure the deployment of solutions that engage target populations
- Communicating complex subjects effectively to non-technical audiences
- Developing and presenting stories. Gaining alignment around short- and long-term engagement strategies for customers.
- Proactively identifying opportunities and responding with insight-driven solutions.
- Efficiently translating data and insights into recommendations.
- Guiding, managing, executing, maintaining, and leading the evolution of ongoing engagement strategies.
