Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you. Job description:
A marketeer with strong business acumen and to co-own business targets, budget
and delivery for credit cards usage, PayLah! marketing
Plan and oversee campaigns across product lines to drive bank-first business goals
Develop effective and efficient campaigns across BTL, ATL and offline channels to
drive acquisition, usage, engagement and retention goals
Collaborate closely with Business Units to refine customer offers, build on
partnerships and deliver mutually successful outcomes
Understand, analyze and use data to derive consumer insights that will develop and
drive effective marketing strategies
Set up key marketing performance metrics and tracking tools to provide campaign
results, analyses and reports
Drive user research through regular tests, experiments and gamification
Safeguard DBS' brand identity by ensuring consistent application across all marketing
materials
Manage and groom a small number of direct reports to grow to their fullest potential
Requirements:
Degree in Business, Communications or Marketing
Independent and creative with a strong sense of curiosity about the business
A strong track record of 10-15 years of experience across traditional, social and
digital channels
Experience in using tools such as Appsflyer
Strong analytical skills and adept with reading data
Excellent written and oral communication, presentation and interpersonal skills
Knowledge and experience in tech, banking or payments is an advantage
Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
