Job Description

• Amplify, build and facilitate territory field marketing programs with sales by executing the following:

• Support RML in recommending and project managing field events for specific campaigns or programs, and tools based on perceived and identified sales needs. Including: Project management and localization of larger global initiatives
• Leading field marketing process by collaborating with regional operations to execute marketing programs
• Lead event enablement activity with regional sales and act as subject matter expert, trainer and partner to drive sales team participation and maximize effectiveness.
• Measured by opportunities in the sales pipeline, working with regional sales leadership to set goals
• Responsible for delivery of event package; including sales tools (modern marketing tools), competitive information, and thought leadership pieces designed to stimulate sales

• Support the ongoing education of Rockwell Automation integrated sales and marketing strategies.

• Provide support through NA/Global sales tools: Seismic, Dynamics, Zift - use these to build field marketing programs. Be the subject matter expert.
  
• Own the administration and execution of Field Marketing processes and applications
  • Small event software (Certain)
  • Webinar execution development with RML/Marketing Ops
  • Commercial event evolution
  • Commercial Program request process
  • Support the goal setting for sales, funnel, wins, competitive buying influencers (CBI's) for all commercial activities and measure performance against goals.
  • Understand and communicate results of Marketing Outcomes
  • Manage the local region event process...pre and post event.
  • Track field marketing spend, and align with overall marketing budget
  • Participate in collaboration meetings, be a subject matter expert for information, point-of-contact for field marketing process

• Field marketing data dissemination
  • Support of overall regional RML goals
  • Leverage the DCRM for campaign results; make recommendations for field executed tactics
  • Monitor leads dashboard specific to events
  • Track marketing generated win/ loss data
  • Campaign ID updates
  • Consistently track regional field marketing ROI to analyze and provide insights into field marketing activities
• Own marketing planning tool and continually update data within
• Own Process and application to execute marketing planning in the field
• Work with sales teams to grow, support and track marketing programs events and overall territory lead generation
• Stay aligned with regional and territory priorities, target goals, objectives and programs
• Provide readouts to RML and extended marketing team (Pre and Post show analysis)
• Support distributor collaboration framework
• Support internal and partner communication cadences(Communication to field sales, Amplify, Distributor Marketing Call)
• Lead or support Marketing Process Improvement initiatives for NA

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.