Bounteous' Marketing Intelligence team is currently looking for a Senior Marketing Intelligence Analyst who can lead omni-channel reporting, dash-boarding, and analyses for a core strategic client. The right candidate should have a strong understanding of digital marketing tactics and strategies, enabling strong recommendations and insights in program reporting.
Role and Responsibilities:
Develop regular and ad hoc analysis and reporting rooted in drawing out insights and optimization
Work directly with clients to strategize and implement analytics measurement plans
Lead strategy and execution of web tagging and tag management initiatives
Help guide product design through findings, insights, and best practices learned through strategic analyses
Work directly with clients in presenting analysis and reporting on ongoing marketing initiatives
Acquire data from primary or secondary data sources, work with data science and development teams as necessary to ensure proper data tracking and aggregation
Provide quality assurance of data on an ongoing basis, identifying and correcting inaccuracies
Manage & grow analytics partnerships, staying on top of ‘best of breed’ technologies and vendors
Lead more junior analysts through training, mentoring, and by example
Recognize opportunities for efficiencies in processes, and work appropriately across teams to realize enhancements
5+ years of digital analytics experience
Bachelor’s degree in marketing, advertising, statistics, mathematics, economics, information management, or related fields
Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, Tableau, Facebook Ads Manager)
Experience with web analytics tagging and tracking
Keen eye for developing insightful data visualization
Strong proficiency in Excel
Experience with testing methodologies, including attribution modeling and A/B testing
A team player that can lead analytics projects and rally colleagues around a shared vision
Desire and talent for presenting to clients and colleagues
Ability to clearly explain technical ideas verbally and in writing
Knowledge of advertising and marketing technologies
Ability to manage and prioritize a number of concurrent projects
Telecommuting is allowed.
Bounteous partners with organizations to deliver best-in-class solutions. Drawing on our expertise in strategy, design, engineering, analytics, and marketing, we work in a way that considers the whole business for the long term. By engaging across disciplines, we collaborate with clients to create rich, relevant customer experiences that drive results.
We built our business on pillars of integrity, discipline, and excellence. These values are reflected in our work and our culture; for the past 20 years, we have worked with global brands and innovative startups, bringing together diverse teams of talented people to change the way companies do business. As the digital space evolves, our team of problem solvers, design thinkers, and technology educators continues to bring passion and skill to everything we do.