Founded in 1971, HealthFirst provides services to more than 50,000 dental and medical facilities each year. We help dental and medical offices across the country maintain readiness and patient safety by providing solutions that cost-effectively manage the complexities around medical emergency preparedness, infection control, medical waste and regulatory compliance. We are registered with the FDA and DEA and have Verified-Accredited Wholesale Distribution accreditation from the National Boards of Pharmacy. Our emergency medical kit, sharps management and amalgam recovery solutions have been widely adopted by healthcare providers and are endorsed by American Dental Association Member Advantage.
We are currently seeking an experienced Product Marketing Manager to join our team and build our newest product portfolio!sross d .
The Senior Product Marketing Manager is responsible for developing strategies to drive medical device packaging and custom procedure kits/trays business portfolio. Leads the company’s efforts to position itself as a leader in this category, in accordance with the company’s stated strategic direction. Identifies the target customer segments and develops compelling value propositions to meet the needs of each segment. Establishes strategic and tactical go-to-market/campaign plans, including product-level positioning and messaging to be used by sales and marketing. Develops appropriate sales and partner training materials, collateral, guides and tutorials as needed. Develops key opinion leader relationships.
In this role, you will...
Lead specified market and customer category in all aspects of market planning, competitive analysis, customer targeting, needs assessment, penetration plans, and related product positioning. Responsible for portfolio planning and roadmaps for those products related to the given category. Handle all activities related to market and customer research identifying market and product requirements. Interface with cross functional teams for product lifecycle management, with the clinical advisory team and sales channels on portfolio planning, and product pricing/positioning.
Manage the product marketing including pricing, product launch management, sales training, presentations, sales tools, competitive analysis and general sales support for the given category. Develop and track metrics and success criteria for marketing programs and activities
Work closely with sales and any distribution partners selling the product category, including support of strategic sales opportunities as the marketing subject matter expert. Work with other leadership team members to help identify potential strategic alliances/partnerships.
Manage the marketing budget spend within the given category. Propose where spending would be appropriate, supported by rationale and where possible anticipated cost/benefit.
Candidates should have...
A minimum of 10 years marketing experience, with at least 3 years in Healthcare
Ability to plan and manage at both strategic and operational levels.
Track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives.
Ability to work collaboratively with colleagues and staff to create results driven, team-oriented environment.
Strong communication skills to and be able to communicate at t all levels of the organization, sales channels and customers.
Evidence of high level of creativity as pertains to meeting customers’ needs and towards product platform messaging.
High level of attention to detail.
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
Extremely effective public speaking skills and presence.
Bachelor’s Degree required, M.B.A. desired
We reward out team members with a competitive base salary and incentive plan, a comprehensive benefits package that includes medical, dental, vision, disability, life insurance, 401k, tuition reimbursement, 20 days of PTO to start and much more!
HealthFirst is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
Telecommuting is allowed.
Additional Salary Information: Base and bonus
At HealthFirst, we have been providing compliance solutions to dental and medical practices for over 40 years. From essential medications, devices and supplies, to advanced services, training and software, our mission is to guarantee the right compliance products, services and programs are there, whenever and wherever our customer needs them.