| Campaign Development:
* Work with cross functional teams to gather and synthesize key inputs necessary to develop campaign strategy
- Product: Partner closely with design, merchandising, and buying teams to align on key business strategies, product priorities, and positioning objectives
- Customer: Collaborate with CRM and Analytics teams to determine customer lens and identify relevant insights
- Marketplace: Bring in market trends and opportunities, competitive insights and customer mindset hypotheses to shape campaign strategies
* Establish campaign objectives, key marketing strategies, and audience + channel choices
- Author integrated marketing strategy for each campaign, driving creation of end-to-end campaign plans across marketing channels (Digital, Social, Site, Visual, PR, Email, Retail, etc.)
- Develop all marketing and creative briefs for cross functional partners and agencies where relevant
- Generate innovative campaign channel activation ideas to drive objectives Briefing + Cross Functional Coordination:
* Drive coordination and implementation with cross functional teams to ensure tight development of tactical
plans back to overall campaign objectives by channel and region
* Provide thought leadership / lead brainstorms and working sessions to inspire channel and regional partners
to innovate and test new tactics and programs
* Ingest + synthesize channel plans from cross functional teams to ensure final campaign rollout hangs together
and delivers on overarching objectives
* Provide team with strategic leadership on smaller scale marketing programs Campaign Execution Orchestration + Hinsdsighting:
* Drive all cross-team communication on final plans during campaign launch and execution phase
* Synthesize real time campaign + channel results against product performance and generate hypotheses for
executives and partners
* Lead pivot recommendations at different stages post execution, secure approvals on pivot strategies and
communicate broadly
* Establish and lead formal campaign hindsight process and work to establish clear benchmarks for campaign KPIs EDUCATION & PRIOR EXPERIENCE NEEDED
* A passion for big ideas, and experience in creating world-class campaigns and customer experiences
* A strategic orientation with strong ability to set objectives, analyze tactics, and calculate ROI
* Creative problem solver able to think outside the box, develop innovative solutions that challenge the status quo
* An obsessive interest in the customer's mindset, interests and values
* A collaborative mindset, with an ability to build and nurture strong cross functional relationships
* A deep understanding of the creative process, and an ability to effectively collaborate with creative partners
* A demonstrated ability to develop, coach, create focus and clarity in your team, communicate on an ongoing basis to provide context
* Strong communication and presentation skills, and an ability to influence stakeholders
* Comfortable in a fast-paced environment and able to thrive amidst ambiguity Able to represent, nurture and sustain the Tory Burch culture and values:
* Show up with honesty + kindness
* Work with passion + humility
* Act with integrity + compassion
* Lead with excellence + humor
* 10+ Years of relevant experience in Marketing/Agency
* Fashion/Luxury/Merchandising experience a plus
* Experienced brief writer and ideas presenter
* Experience with localization and working with global teams CORE SKILLS
* Adaptable - Change before you have to
- Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
* Entrepreneurial Spirit - Own it
- Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
* Collaborative - No "I" in Tory
- Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
* Client & Brand Focus - Put yourself in Tory's shoes
- Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
* Live the Values - Being "Buddy"
- Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
* Functional Expertise - Know Your Stuff
- Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice
* FOR PEOPLE MANAGERS: Team Builder - It's all about "We"
- Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance
* FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
- Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed |
