We're looking for a passionate, hardworking individual to wield their technological genius at our world-class marketing technology stack, helping Rockwell Automation reach new heights of capabilities, efficiency, and performance! This exciting and unique position will work within the Omnichannel Demand Marketing functional group in support of the global & regional teams' use of digital tools, processes and capabilities. Our visionary executives and leaders are eager to invest in tools and teams that deliver. Projects and growth opportunities are abundant!
The Marketing Technology Specialist will report to the Global Marketing Technology Manager and will work with a team of marketing professionals in the areas of marketing technology, data & integrations, and planning & processes. You will partner across the diverse, global organization to develop the collaborative relationships needed to be successful.
The emphasis of this global role is to support SaaS based global marketing technology platforms. You will serve as the global point person for some digital tools and processes, provide support for the regional execution and building our new digital demand capabilities, and work directly with the regional teams to prototype, build, and improve our tools & processes based upon overall objectives. As you grow into the role and organization, you will become an internal consultant, advisor, and expert of the tools.
Candidates should have a history of understanding cross functional teams, possess the ability to quickly understand and translate our wide variety of technologies to recommend and build out business-need solutions. They should also have a thorough familiarity with all the core building blocks of modern marketing software and how these components interact.
You might be the right fit if...
You have a knack for teaching yourself new technology quickly, and figuring out how to make it work to solve problems
Coworkers introduce you as "the smart one"
People often come to you for help & advice with new software tools
You love learning, collaborating, and innovating
Candidates for this role could come from a variety of backgrounds and experiences including: Digital Marketing, Marketing Automation, Solutions Architect, IT Analyst, Business w/technology focus, but this is a highly technical role. If your resume doesn't demonstrate why you're the right person, please make sure you include a cover letter that describes your experiences and passions for the functions & responsibilities.
Essential Functions & Responsibilities:
Translate marketing needs into technical requirements and propose innovative technical solutions to the team
Global requirements gathering and deployment of integrated digital tools and processes
Support new digital platform requests by providing process guidance, technology options and feedback on business cases
Drive recommendations and facilitate the implementation of marketing technology, in an effort to improve how Rockwell Automation executes digital omnichannel demand generation/demand marketing tactics
Assist in the development of new digital strategies
Actively seek out upgrades and enhancements to existing systems and propose plans for their implementation
Support and refine data integrations and standards between cloud-based marketing systems & sales CRM
Provide additional analytics support to ensure data integrity and quality across all digital performance benchmarks and reports
Utilizes agile workflow in ongoing work assignments
Minimum Qualifications Required:
Bachelor's Degree in Business, MIS, Information Technology, or related field.
2 years working experience in a corporate or agency environment
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Because of the COVID-19 pandemic, this role will begin 100% remote. In the future, there will still be a high degree of flexibility for remote work, however candidates must have the ability to commute to the downtown Milwaukee, WI office
Preferred Experience & Qualifications:
Hands-on experience with experimentation, setup, and assessment in marketing technology or similar SaaS platforms
2-3 years of technical experience or expertise with many of the following tools (or similar): Eloqua (marketing automation), Dynamics (CRM), Adobe Target (personalization), Microsoft Power Apps, advanced web analytics deployment (e.g. Adobe Analytics or Oracle Infinity), customer data platforms (e.g. D&B Lattice, Leadspace)
Comfortability working with data & database tools; bonus if you have exposure with data modeling, or "Customer 360" initiatives
Experience integrating marketing software components using APIs and/or solutions like Microsoft Flow
Demonstrated analytical and problem-solving skills
Excellent accuracy and attention to detail
Ability to see through barriers and is comfortable challenging the existing ways of doing things
Strong problem-solving, communication, project management, and organizational skills
Capability to present issues and recommendations in a concise, direct manner
Have a flexible, can-do attitude: Able to take on a variety of tasks and maintain a positive attitude
Adjusts schedule as needed to support global collaboration
Experience influencing without formal authority - both peers and other group leaders
3-5 years experience in a corporate or agency environment
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.
Internal Number: R21-3012
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.