Initial Review Date (IRD) UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
The Initial Review Date (IRD) for this position is: 04/08/2021
Dept Marketing Statement The Office of Undergraduate Admissions generates, reviews, and processes in excess of 67,000 applications and serves approximately 38,000 campus visitors each year. The office has 44 career staff FTE, 45-50 part-time/temporary staff, and 150 student staff. Staff work locally and regionally throughout California and the nation.
The office is part of Enrollment Management, which includes Financial Aid and Scholarships, Orientation and Undergraduate Admissions. Enrollment Management is part of the multi-faceted academic Division of Undergraduate Education. Undergraduate Admissions, Enrollment Management and Undergraduate Education work closely with select Academic Senate committees.
Since its founding in 1965, the University of California, Santa Cruz, has grown from 652 students to nearly 19,000 students (2017-18) and earned international distinction as a world university with high-impact research, ranking 3rd in the world for research influence by Times Higher Education, and among the top 50 universities in the world, according to the U.S. News and World Report 2017 Best Global Universities rankings.
A campus with world-class facilities and one of the most visually spectacular settings in higher education, UC Santa Cruz offers rigorous academic programs and cutting-edge research opportunities. At the core of our progressive educational approach are our 10 distinctive residential colleges, which organize the campus into smaller living/learning communities. For more information, visit: https://admissions.ucsc.edu/.
Involves the marketing of activities, services or product; provides marketing support activities. Involves the analysis of identifying possible constituencies / audiences and the development of programs, services, and outreach to meet identified needs and influence public perception; may involve brand development or enhancement, and may involve working with the media (press, television and radio).
The Marketing and Editorial Specialist will use their skills as a seasoned, experienced marketing professional to perform the full range of marketing. This will include designing, coordinating and executing a 360-degree promotion strategy for virtual and in person events targeting internal and external audiences. Duties will also include the development of materials and products designed to raise awareness of Admissions programs or products.
The candidate will work closely with the Assistant Director of Marketing and Communications and a team of Marketing and Communications staff and students, as well as other managers within Undergraduate Admissions, to develop, implement and coordinate lead generation tools and efforts.
The Marketing and Editorial Specialist will develop a reporting strategy to gather data from Google Analytics, our CRM platform, and social media to tell the story of our marketing efforts and their impact, analyzing for strategic insights and summarizing these findings for the internal marketing team, and broader leadership audiences.
The Marketing and Editorial Specialist will work independently and collaboratively to apply their skills as a seasoned, experienced project management professional to track marketing projects from start to finish. The incumbent will have a full understanding of project management frameworks and methods, relevant policies and procedures to resolve a wide range of issues. Demonstrates competency in selecting methods and techniques to obtain desired outcomes for projects of diverse scope, size, impact and budget.
The Marketing and Editorial Specialist will be responsible for the developing, implementing and maintaining an Undergraduate Admissions editorial calendar guiding the messages for marketing channels including website, email, social media, publications, etc. This position will also be called to assist with copyediting for a variety of materials ensuring accuracy, stylistic consistency, logic, organization of ideas and thematic emphasis for specified target audiences. They will recommend content and layout, edits, and coordinate the production of a variety of printed and online materials for use in a variety of different platforms. They will be trusted to provide the final review of materials before they are published for the general public.
Pay, Benefits, & Work Schedule Salary Information: $60,000 - $65,000/Annually. Salary commensurate with skills, qualifications and experience.
Job End Date: 6/30/2022 with possibility of extension
Work Location: UC Santa Cruz Main Campus
Union Representation: None
Job Duties 20% - Applies professional project management and marketing concepts, department / unit and campus policies and procedures to design, coordinate and manage promotional strategies and tactics to promote awareness of Admissions programs and products on the campus.
15% - Develop, implement and maintain an Undergraduate Admissions editorial calendar guiding the messages for marketing channels including website, email, social media, publications, etc.
15% - Assembles and directs moderate to large project teams, designs project plans and schedules and monitors budget and resources. Directs the activities of the project with the goal of completing the project on schedule and within budget constraints. Monitors and reports on project progress from initiation through delivery. Creates project proposals and reports.
10% - Researches, analyzes, monitors and evaluates marketing efforts for effectiveness by designing reporting and sharing results to appropriate managers within Admissions.
10% - Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A / V presentations, displays, exhibits, etc. Also gathers, analyzes, and prepares project plans, including approaches, trends, sources and uses.
10% - Develop, implement and coordinate lead generations tools and efforts.
10% - Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g., artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc. Coordinates advertising placement and schedules.
10% - Performs copy editor functions, ensures clarity, organization, accuracy, style, and quality of work across various mediums.
Knowledge of design, brand development, digital communication media, including content/customer relations management systems, social media and relevant web applications along with strong understanding of industry best practices.
Understanding of organizational processes, procedures, and applicable rules and regulations for digital/print communication.
Demonstrated experience developing clear, lively, engaging and compelling copy that appeals to diverse populations- including historically marginalized communities, including thorough knowledge of the fundamentals of writing, grammar, syntax, style and punctuation.
Thorough understanding of the ideas and principles behind Inbound/outbound marketing, including when and how to use specific channels such as blogging, social media, search engine optimization, eBook/white paper/video content creation, website updates, email marketing, and others.
Requires basic knowledge of project management principles, theories, and concepts.
Thorough analytical and written communication skills.
Ability to work independently with minimal supervision, seek clarification when needed, organize and prioritize projects and meet deadlines.
Ability to research, digest, and extract insights from complex topics to share with a variety of target audiences.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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