The Marketing Manager oversees the day-to-day functions of the Marketing Department including management of staff, projects, programs, membership communications, marketing campaigns and promotions, digital transformation, vendors, events, adherence to brand and compliance guidelines, and deadlines. The Marketing Manager actively seeks opportunities to introduce growth, product, sales, and process improvements and innovations, including helping the organization to transition from traditional to digital channels and greater use of data and personalization. This individual should be well-versed in both marketing theory and marketing automation.Â
Support the strategic growth goals of both the department and organization.
Proactively manage department personnel, workflow, and deadlines.
Provide input to and manage the marketing department budgets.
Manage the development and execution of concepts, copywriting, and design of creative, effective promotional campaigns and collateral pieces. Insure all are error free, are in keeping with USC Credit Union brand, and result in a positive return on investment or benefit to the Credit Union.
Direct segmentation of members to effectively target products and services toward those members likely to be engaged. Creates and implements targeted marketing programs to attract new members.
Provide input into, and oversee execution of communications, marketing plans, campaigns, promotions, events, programs, projects, retention programs, etc.
Manage relationships with key vendors and stakeholders and represent the credit union at events.
Participate on and lead multiple project teams.
Work nights and weekends as needed.
Significant working proficiency in Microsoft Office Suite
Proficient in file and web servers, CRM systems, Adobe Creative Suite, Google Analytics, Wordpress, traffic management software systems.
Experience with a Marketing Automation Platform such as Hubspot, Salesforce, Pardo, Marketo etc.Â
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.