National Association of Manufacturers

Job Description

Job Title:                    Manager, Email Marketing

Department:               Communications and Brand Strategy

Division:                     Brand Strategy

Reports To:                Senior Director, Marketing Strategy and Digital Innovation

FLSA Status:             Exempt

Job Level:                  Professional

SUMMARY  

The National Association of Manufacturers (NAM) has built reputation as one of the most influential advocacy groups in the country, with members that include many of the globe’s most recognizable brands. Here’s a chance to join an award-winning communications team and showcase your work with some of the top talent driving innovation and pursuing across sectors and platforms.    

We’re seeking a hands-on, data-driven, highly motivated email marketing strategist who is able to connect the dots and drive an enterprise-level approach to strategic marketing and industry-leading email marketing campaigns—plus, stand out as a respected, fun and go-to member of our team. Our ideal candidate is an effective and innovative email marketing leader, with a reputation for finding creative solutions to opportunities and challenges, asking challenging questions and working on a variety of projects in a culture of collaboration.

This candidate will oversee the robust email marketing program for the NAM and its subbrands within Salesforce Marketing Cloud.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following (other duties may be assigned):

• Oversee Marketing Cloud email optimization and deployment.
• Institute recurring processes and strategic plans for sends.
• Manage 1 direct report, who is our Email Marketing Specialist.
• Manage relationships across the organization and our agencies of record in relation to email marketing requests, ensuring communication is clear, sends are added to the organization’s email calendar and stakeholders are aware of process.
• Suggest and manage execution for compelling test and learn scenarios.
• Sell the success of test and learn scenarios across the organization and use as a compass in future decision-making.
• Work closely with our Marketing Data & User Journeys Manager to align on email journey strategy and ensure send requests are addressed in alignment with available performance data.
• Be the day-to-day email list sage and advise on ways to improve list management over time.
• Lay out proactive plans for email marketing program growth, including new feature launches and change management, and implement those plans.
• Work closely with other NAM divisions and team members to build email marketing plans that help them advance cross-brand strategic priorities and meet specified goals.
• Troubleshoot email marketing platform and strategic challenges.
• Obtain and help compile marketing results/metrics as needed.
• Ensure the highest level of quality and that commitments and goals are met. Be available for off-hours sends as needed.
• Find creative solutions to marketing needs that can be accomplished within a budget and timeline.
• Display agility in balancing short-notice requests with longer-term projects. Meet stringent deadlines.
• Understand nuance of tone and objectives for all communications.
• Familiar with a variety of new media platforms.
• Thrive in a high-energy, fast-paced and deadline-driven environment.

SUPERVISORY RESPONSIBILITIES (INCLUDES THE NUMBER OF EMPLOYEES SUPERVISED AND THE NATURE OF THE SUPERVISION): 1