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What you’ll be doing...
As part of the APAC Marketing team, you’ll be responsible for planning, building, executing and reporting on field marketing activities in North and South Asia. You’ll support annual growth plans and will report to the Head of Marketing, APAC. Campaigns and programs include awareness and lead generation activities, working closely with sales teams, and aligned to the current sales and marketing plans. Both new logo acquisition and customer focused growth are key elements.
Various components of the marketing mix are used relevant to each particular audience and budgets and include large conference sponsorships, the Verizon-hosted virtual and face2face events and roundtables, telemarketing contact acquisition to augment audience numbers and type, telemarketing lead generation BANT campaigns and nurture lead acceleration calling, country specific social and digital campaigns dependent on budget availability. Account-Based Marketing (ABM), participation in sales meetings, continued training and assistance to sales re lead management together with good communication are key facets of this role.
Communicatewell with all stakeholders across the region through face-to-face, phone, email, Internet conferencing and instant messaging.
Developand sustaining strong relationships with North and South Asia sales teams.
Planand executefield marketing programs and campaigns through various channels to drive brand awareness and demand generation across North and South Asia.
Managing and reporting on a range of events run in North and South Asia (e.g., large sponsorship conferences, roundtables, briefings, virtual events).
Coordinate and executecalling campaigns in North and South Asia for both BANT demand generation and contact acquisition.
Assistwith GIS account growth across APAC as the Marketing Project Owner the Thor ABM Program, working closely with relevant stakeholders.
Ensurethat the organisation’s brand and identity is adhered to, in campaigns launched in-region, and that legal compliance with copy and options/spam rules are followed.
Managerelevant agencies and internal stakeholders with clear briefs and timely communication.
Managecampaigns to a budget and reporting on campaign contribution, effectiveness, and ROI.
What we’re looking for...
You’ll need to have:
Bachelor’s degree in Business or Marketing or a related field of study or four or more years of work experience.
Six or more years of relevant work experience..
Five or more years of experience in a B2B Marketing function within an IT or ICT industry.
Experience working closely with B2B sales teams.
Willingness to travel.
Experience in a range of approaches to Integrated Digital Campaigns (e.g., Email Nurture; Syndicated Content; Paid Media; Paid Social; Search; Web; Telecalling/BANT qualification).
Experience using SFDC for lead management and reporting.
Experience with ABM Programs.
Experience in B2B digital campaigns using marketing automation.
Even better if you have:
The ability to work as part of a team andcontribute to marketing efforts to achieve results.
Experience with B2B Marketing, and especially working with a large technology company.
Excellent organisational, interpersonal, presentation, and oral and written communications skills.
A track record of establishing relationships and credibility with leaders, and particularly with sales teams, across the business.
Experience working cross-functionally within a cross-borders team.
The ability to work effectively across cultures.
Experience in identifying target audiences and devising integrated campaigns that engage, inform and motivate.
A track record of event coordination and management from small targeted virtual or face2face events to large industry conferences.