The Director of Communications and Marketing will work with the College of Education and departments to formulate and execute communications and marketing strategies. This individual will work closely with the UTA Office of Communications, Advancement, and media outlets. This position will supervise the Communications Specialist and Academic Recruiter.
Communications: Work closely with and supervise the Communications Specialist in implementing duties related to COEd communications. Aid in prioritizing and assigning communication activities. Oversee the development and implementation of an integrated communications plan for the College of Education (COEd) and serve as the primary media contact. Coordinate the development and dissemination of COEd annual impact reports, quarterly digital newsletters, and alumni/donor communications. Write and edit event scripts in collaboration with relevant stakeholders. Coordinate the COEd's website updates and social media presence with the communications specialist and University Communications personnel (e.g., updates to the website, adding new content and web pages, promoting current and new programs). Oversee coordinating programs, events, and activities associated with the COEd, advisory groups, and press opportunities with COEd events. Marketing: Work with COEd leadership to update and implement a comprehensive marketing plan including updating and maintaining all promotional materials and recruitment literature. Support and supervise the COEd recruiter. Oversee the recruiter's scheduling and communications with prospective students, P-12 schools, and community colleges. Review and approve promotional materials before external dissemination. Coordinate with program areas to market programs and ensure branding consistency. Design, lead, and implement the COEd's marketing plan with an emphasis on measurable results. Performs other duties as assigned.
Bachelor's degree. Five (5) years of significant and progressive experience in marketing communications, web experience, and external relations for corporate and/or academic organizations or the equivalent experience. Experience in advertising/media relations. Experience with student recruiting a plus. Strong computer skills, including MS Office and Adobe Suite. Previous experience supervising staff and leading a team.
Master's degree in marketing, communications, public relations, journalism, or related field. Successful experience working with employees, community members, students, and others. Demonstrated successful experience creating communications or marketing materials that are culturally responsive and accessible to the diverse communities served by the College. Demonstrated ability to successfully manage multiple projects with competing deadlines. Experience using a CRM for recruitment and communications. Candidates must have knowledge of conducting basic marketing/recruitment campaigns; communications software; website development; and solid written, verbal, interpersonal communications, active listening, and political acumen skills.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 13757
About University of Texas at Arlington
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.