Salary range: $59,000 - $65,000, DOQ

POSITION OVERVIEW:

This position is responsible for providing social media and digital marketing consultation and implementation. This position will lead the social media management and strategy for several areas within Student Unions & Activities (SUA) and Student Affairs along with the marketing manager brand owners. The bulk of this position will be managing SUA accounts however, OSA management will be needed on a smaller scale. The position reports to the Marketing Director and is part of the marketing team which serves the department. 

DUTIES AND RESPONSIBILITIES:

• Develop, implement and project manage social and digital strategies including but not limited to, social media strategies, content calendar management, and consultation/approval of the marketing manager/brand owner for each area.
• Create regular social media and digital metric reports. Serve as the social marketing team lead in conducting data analysis, trend/business research and analysis, collecting and analyzing demographic information, and assessing performance of marketing initiatives at events, concerts and retail locations via social media analytics. Provide consultation when needed.
• Create an in-depth yearly social media and digital strategy alongside the Marketing Director.
• Placement and management of social media and digital advertising.
• Social listening across the University system as it relates to Student Unions & Activities and SUA.      
• Manage annual social and digital advertising budget and all invoices. Provide timely updates to Marketing Director.
• Supervise one student social media assistant.
• Assist and develop marketing team on social initiatives, overseeing overall development and prioritization of social; identifying and articulating social best practices in creative, content and paid media, strategies, and issue development.
• Responsible for maintaining and assessing social media data insights from innovative technologies such as Sprout Social and usage of the Facebook business manager platform.
• Understand how to use Facebook Pixel.
• Apply advanced analytical methods to evaluate effectiveness of social media marketing initiatives including: daily posts, campaigns, user experiences, and content management.
• Assist in oversight of all social media accounts to include Instagram, Facebook, Twitter, You Tube and Snapchat.
• Manage social promotions, messaging, updates and brand reputation. Understand University, OSA and SUA policies as it relates to social media.
• Manage digital advertising strategy, analytics, and performance. Review and lead implementation of all digital ad content within the content calendar, scheduling platforms (Sprout Social) and live social posts.
• Manage content calendar.
• Manage Sprout Social account.
• Manage Google AdWords account.
• Analyze all social media accounts under the OSA umbrella and provide recommendations on how to streamline to Marketing Director and Assistant to the Vice President for Student Affairs.
• Responsible for overall visual brand management and aesthetic of social channels to ensure brand reputation and increase reach across campus to intended audience.
• Responsible for increased engagement and growth of social media accounts.
• Perform other related duties as assigned.