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Social Media & Digital Marketing Manager
University of Minnesota, Twin Cities
Salary range: $59,000 - $65,000, DOQ POSITION OVERVIEW: This position is responsible for providing social media and digital marketing consultation and implementation. This position will lead the social media management and strategy for several areas within Student Unions & Activities (SUA) and Student Affairs along with the marketing manager brand owners. The bulk of this position will be managing SUA accounts however, OSA management will be needed on a smaller scale. The position reports to the Marketing Director and is part of the marketing team which serves the department. DUTIES AND RESPONSIBILITIES:
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Required Qualifications: Bachelor’s Degree in Business, Project Management, Communications, Marketing, or related field plus 6 or more years professional experience. Candidate must demonstrate effective project management skills and strong written and oral communication skills, and a strong customer service orientation. Candidate should have expertise in social media campaigns and promotions and/or the proven ability to serve as team lead for analytics and social media research. Experience working with social media campaigns including Facebook, Twitter, Snapchat, Instagram, and YouTube. Strong experience in Google Adwords and other digital advertising. Candidate should be a self-starter, exhibit creativity and have the ability to handle multiple tasks under tight deadlines, prioritize workload, and function as a team. Preferred Qualifications: Experience in video production. Experience developing social campaigns for concerts music, and art events. Knowledge or experience working with students in a student union or university environment. Proficient in MS Word, Excel, Power Point. MBA, MA in Leadership, MA in Strategic Communications or Masters level coursework a plus. Higher Education experience is a plus. |
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