We’re looking for a public relations associate & content creator for the internal marketing team of Pioneer Millworks & New Energy Works. Half of the position is content creation, management, strategy of Facebook, Instagram, Pinterest, Houzz, and Mortarr for each company. The other half is public relations outreach and management for our products and projects.
Note: while we’re currently flexible because of the complexities of COVID, this position will require physically working in our NY office and in-person interaction with others.
We are triple bottom line companies; People, Planet, Prosperity – so we’re interested in more than just giving you a paycheck. Paid time off, 70% paid health insurance, matching 401k, and company investment through ESOP (employee ownership) are all perks. Our business ethos and products aim to move the building industry forward in sustainably—we’re looking for someone who want to partner in making a difference for our planet through great marketing.
Sound like a ride you want to hop on? Email Deanna saying who you are and why you want in, include a resume, and a portfolio/writing samples. (<-These pieces are KEY.) We want to hear from all of you, but we won’t be able to respond to every inquiry. We don't discriminate and we're partial to smart people with lots of common sense.
Skills and ability to:
Increase followers and interactions in Instagram, Pinterest, Facebook, Mortarr, and Houzz platforms
Write copy that flows with marketing objectives and helps tell our quirky story
Create a forward-thinking Content and Public Relations strategy and calendar that integrates with other marketing/sales objectives and yet is flexible for the spontaneous
Proactively take photos/video of process & people to help further tell our story
Help build and manage partnerships with influencers
Write press releases and story pitches. Is motivated to get press, and get it often. The more stories, the more back-links…the better.
Be able to establish metrics and report KPIs and ROIs
The right person:
Can demonstrate success in social media/PR for other B2B and B2C companies
Bonus if that is for a builder/architect/interior design or material manufacture
Is social and enjoys telling stories, taking photos/videos, and chatting with real people to get the shot or story
Has excellent grammar & spelling
Shoots for a high-bar and isn’t scared by a team that does the same
Sees feedback as a way to improve work, and seeks it out
Truly enjoys social media & community — sees the opportunities in them for sales & relationships
Is able to work in an open office, and has no hesitation to interact with craftsmen, clients, and management
Internal Number: Marketing/Kevin
About New Energy Works
Over three decades ago we started New Energy Works Timberframing, a small timber frame company. Today, along with our sister companies Pioneer Millworks and NEWwoodworks, we employ over 100 designers, timberwrights, engineers, craftspeople, and community members.
Together, we design and build some of the most lyrical and efficient timber frames in the industry, using reclaimed timbers, environmentally responsible practices, and state-of-the-art technology and software. When you work with us, you are purchasing products made in a shop that runs on solar power and is heated from our own timber scrap. Our efforts at reclaiming wood have processed over 1 million board feet a year for the past 28 years, saving this wood from landfills, incineration, and rot. Our Earth is a place we want to leave well for the next generation through buildings that are energy-efficient and enduring.
New Energy Works operates on the triple bottom line—a simple belief that people, planet, and profit work together to ensure a better future. We give to our local and global communities. When we take care of our people and our planet, we are more profitable. This enables us to invest in efforts that make... a difference to our workers’ families and our local and global communities, creates a healthier planet, and most importantly builds a thoughtful company that thrives on quality partnerships. Our coworkers are more than just employees, they’re part of what makes our company successful. We are an employee owned company. We truly care about our craftsmen, and they truly care about your project.
New Energy Works clients hail from all over North America (and sometimes beyond). We build these relationships from our shops in New York and Oregon, along with a handful of trusted partners in the US and Canada. Our clients' dreams, wants, and needs are as diverse as their locations. Their common thread is love of fine wood, elegant design, and quality craft.