This position will remain open until a successful candidate has been identified. UCSD Layoff from Career Appointment: Apply by 04/07/21 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor. Special Selection Applicants: Apply by 04/16/21. Eligible Special Selection clients should contact their Disability Counselor for assistance. DESCRIPTIONThe California Smokers' Helpline (CSH) is part of the UCSD Moores Cancer Center. The Helpline conducts research as well as provides free cessation related counseling service. The Helpline was the first statewide telephone-counseling service for smoking cessation in the U.S. that was based on experimentally-proven protocol (established in 1992). Cessation service is now provided using telephone-based and internet-based protocols. The phone counseling service is provided in six languages--English, Spanish, Chinese (Mandarin and Cantonese), Korean, and Vietnamese. The Helpline conducts high-caliber intervention research as well as population studies. The Helpline is funded to conduct two large and ongoing surveys in California: the California Student Tobacco Survey (CSTS) and the survey to evaluate California's TUPE (Tobacco Use Prevention Education) program. The Helpline currently has grants and contract in excess of $10 million annually. Under general direction, the Marketing and Communications Manager is responsible for the development, oversight, implementation, and evaluation of an integrated marketing strategy to advance the goals of the Smokers Helpline. The Marketing and Communications Manager supervises a staff of communications and outreach specialists and oversees a variety of marketing and outreach strategies to increase awareness of Helpline services among consumers and health professionals and ultimately resulting in increased intakes to the Helpline. Such strategies include but are not limited to a robust web platform, search engine optimization, search advertising, digital advertising, direct mail, email marketing, social media, print materials, trade show participation, and presentations. Strategies might also include collaborating with healthcare systems, local lead agencies, and information and referral organizations to implement direct referrals of tobacco users and non-tobacco using proxies to the Helpline service. MINIMUM QUALIFICATIONSNine (9) years of related experience, education/training, OR a Bachelor's degree in related area plus five (5) years of related experience/training. Proven creativity and skill with digital media technology and the successful implementation of emerging technologies to improve marketing reach and effectiveness. Advanced knowledge of marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising. Advanced skills in developing, designing and implementing creative promotional and advertising strategies. Including social media strategies. Excellent written, visual, interpersonal communication and political acumen skills. Demonstrated skill in mentoring less experienced staff. Experience supervising professional staff, including the ability to establish individual and team goals, develop performance standards, assess performance, provide feedback, mentor, motivate enhanced performance, and reward performance or implement corrective action as necessary. Strong organizational skills. Ability to analyze, interpret and respond to client needs through the development, implementation and delivery of health-related programs. Advanced analytical and research skills. Demonstrated experience leading a data/metrics-driven approach to measuring marketing success and evaluating strategic alternatives (e.g. Google analytics). Ability to learn and manage new computer programs quickly (e.g. HubSpot, Spotify & Access).
PREFERRED QUALIFICATIONS- Advanced degree in communications, marketing, public health, psychology, or related field.
- Experience with tobacco cessation, tobacco control and/or public health.
- Knowledge of applicable campus and / or medical center policies and state and federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws.
- Knowledge of the design and delivery of health promotion and education field and/or related education programs and services.
SPECIAL CONDITIONS- Employment is subject to a criminal background check.
- Some travel required.
- May be required to work some evenings, weekends, or university holidays
|
