The Email Marketing Specialist plays a key role in the Office of Undergraduate Admissions to drive the development and execution of email marketing and communications plans. This position serves as the primary email content producer in the office, ensuring content is accurate, compelling to target audiences, and within brand standards. They must exercise strong judgement about content and strategic thinking around timing, design, and execution. They will also demonstrate an analysis-driven approach to strategic and creative recommendations.
Reporting to the Director of Marketing & Communications for Admissions, this position will work with the Office of Undergraduate Admissions' marketing & communications team, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts through email marketing.
Essential Job Functions:
Oversee the planning, development, and deployment of all marketing, events, and operational emails (and SMS) using the Slate CRM interface.
Manage email and landing page set-up, segmentation, scheduling, testing, and deployment. This includes one-time, recurring, triggered, and dynamic content campaigns.
Manage the production of email campaigns including HTML templates, list segmentation, exclusion/inclusion lists, and other aspects of email execution.
Continuously optimize email and segmentation strategies to increase engagement through testing of subject lines, messaging, images, frequency, segments, etc., and troubleshoot technical problems with customer support.
Manage departmental email marketing calendar daily to ensure delivery of all admissions emails, proactively raise concerns, and work with teams to resolve conflicts.
Provide database and campaign-specific reporting for all email marketing campaigns to leadership and stakeholders.
Stay updated on trends, industry best practices, technologies, and growth opportunities to ensure a best-in-class email-marketing program.
Develop and optimize email nurture campaigns, such as welcome series for new contacts and reengagement campaigns for inactive users.
Ensure compliance with unsubscribe process, country and state laws on user data and permissions (including CAN-SPAM, CASL, CCPA, and GDPR).
Maintain excellent email deliverability and reputation scores, and a healthy email marketing lists by managing how contacts enter the database, including list uploads and automated integrations.
Bachelor's degree required, preferably in Marketing, Communications, Business, or related field.
Two or more years of experience in an email marketing role using a marketing automation platform, preferably Slate CRM.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Special Knowledge, Skills, or Abilities:
Strong knowledge of email marketing setup and optimization using email best practices.
Hands-on experience with HTML in an email environment.
Strong analytical skills and ability to analyze campaign performance.
A passion for optimizing business processes and using email to achieve company goals.
Experience with marketing automation processes including lead and campaign management.
Strong project management and organizational skills.
Ability to work independently and effectively in a fast-paced environment.
Solid understanding and interest in modern email design and trends.
A positive, upbeat, and can-do professional, with a responsible attitude and ability to work in a cross-functional team environment.
Familiarity with higher education environment, particularly undergraduate admissions, and knowledge of email marketing as implemented in higher education is a plus.
Must have excellent interpersonal and writing/verbal communication skills.
Classified Title: Communications Specialist Working Title: E-mail Marketing Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: commensurate with experience Employee group: Full Time Schedule: M-F, 8:30am - 5:00pm Exempt Status: Exempt Location: 01-MD:Homewood Campus Department name: 10001442-Undergraduate Admissions Personnel area: University Student Services
The successful candidate(s) for this position will be subject to a pre-employment background check.
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The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
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