Brooklyn Friends School (BFS), a thriving Preschool-12 grade school located in vibrant Downtown Brooklyn, seeks a visionary leader to serve (effective Summer 2021) as Director of Marketing and Communications to serve a vibrant community of students and colleagues (BFS uses the all-inclusive term, colleagues, to refer to all rather than one that delineates faculty/staff). Founded in 1867, Brooklyn Friends School’s pillars of social justice, service learning/civic engagement, and Quakerism, serve as guideposts for our action-oriented collective work. Our school’s history has been illustrious and reflective of the expansive nature of human experiences. Guided by our mission, BFS provides a dynamic, diverse, and robust social/emotional environment and academic program that cultivates compassionate, intellectually curious, and confident changemakers. As a school, we affirm that human diversity includes, but is not limited to: race, ethnicity, culture, national origin, religion, gender, gender identity and expression, sexual orientation, age, socioeconomic class, family structure and physical ability, as well as diversity of thought, talents, and learning style. This short video gives you a glimpse into our contemporary experience.
The effective leader is devoted to boldly sharing the varied ways in which we uphold and act upon our School’s mission and has vision, conviction, and a positive outlook to advance our narrative and footprint in the national and global educational landscape.
The Director of Marketing and Communications reports to the Director of Advancement, with a dotted line report to the Head of School. The Director will lead strategic communications and marketing initiatives that foster the vision, mission, and values of Brooklyn Friends School as well as promote and develop the voice and branding of the School. Responsible for messaging to key constituencies and stakeholders, the ideal candidate is a thoughtful leader, strategic thinker, experienced writer, creative problem-solver, and valuable team member.
THE KEY RESPONSIBILITIES
Partner with and support the Head of School and Board of Trustees in their roles as chief spokespeople for Brooklyn Friends, serving as a thought partner and co-strategist on messaging and implementation
Build strong partnerships with all existing Leadership Teams
Generate an integrated communications and marketing plan that further elevate the School’s recognized leadership in academics, the arts, Quakerism, athletics, service learning, and equity and inclusion and reinforce and shape the School’s leading place within the New York metropolitan area and beyond
Lead annual schoolwide communications planning, engaging with all colleague to ensure consistent and applicable communications to all constituencies
Maintain connection to the contemporary developments in the world of communications, willing to continue developing and growing in their craft
Lead project management and writing for key printed materials including school newsletters, admissions materials, and other items as they arise
Evaluate and assess current processes and procedures to streamline work and improve efficiencies
Ensure that all school-wide communications reflect the mission and strategic initiatives of the School and are timely, accurate and compelling
Manage public relations efforts as they arise - including press releases, emergency communications and management of media sources
Work with appropriate Advancement Team members to develop a plan and process for updating and maintaining the School website and managing the school’s social media presence
Oversee production of videos and other media for school outreach as required
Participate in school-wide events as an active member of the community
Brooklyn Friends School is looking for a communications professional who understands the opportunities and challenges facing independent schools and possesses the skills, leadership, and vision to lead the communications, branding and marketing of the School.
Understands and appreciates the values, qualities, and nuances of a Quaker independent school
Demonstrates accomplishments in strategic communications planning and implementation
Possesses leadership capacity including an ability to manage multiple projects across a myriad of constituencies, often times with competing priorities
Exhibits ample evidence of strong writing, editing and interpersonal skills
Has broad understanding of developing and emerging communications technologies and platforms
Handles sensitive and confidential information with discretion
Prior experience in an educational environment strongly desired
Minimum of ten years of experience in marketing, public relations, communications or related fields
To apply, please provide the following:
A Personal Statement/Cover Letter addressed to Head of School, Crissy Cáceres, that expresses the ways in which your journey has demonstrated the school’s pillars of Equity and Inclusion, Quakerism, and Service Learning/Civic Engagement and how you see yourself further making them actionable within the context of your leadership.
List of four references with name, title, relationship, and contact information
Optional: Any other documents, media, artifacts from your experience that you think represent you in an authentic manner
Email the above as attachments or (if possible) one comprehensive PDF to firstname.lastname@example.org. Please put as subject line, Director of Communications.