McKesson Corporation is a Fortune 8 company and is one of the largest providers of healthcare supply chain management solutions, retail pharmacy, medical & pharmaceutical supplies, healthcare technology, community oncology and specialty care in the United States with revenues of $231 billion in 2020. The company was founded in 1833 by John McKesson and Charles Olcott in New York with a focus on importing and wholesaling pharmaceutical products. United by our ICARE shared principles, McKesson's 80,000 employees work together every day to make better care possible around the globe - one product, one partner, one patient at a time.
Reporting into the Senior Manager, Inbound Marketing, the Digital Marketing Specialist will be responsible for developing media recommendations and having a hands-on approach with activities associated with the planning and buying for paid search, paid social, site direct and programmatic campaigns. This may include assisting with vendor review and procurement (issuing RFPs) and evaluating and using both internal market research and external syndicated research to support recommended media strategies. This role will also involve employing SEO best practices and researching and analyzing search traffic data to develop quantifiable SEO keyword strategies and forecasts that are tied to business results. As part of the Brand, Marketing and Communications team, this position will be responsible for the digital marketing of products or services in support of McKesson's demand generation strategy using existing software tools and new technologies and innovations to optimize marketing strategies and enhance the customer experience.
Job duties are varied and complex and require utilizing independent judgment. May have project lead role. Digital marketing activities will include:
Partnering with brand managers and field marketers to deliver creative, data-driven digital advertising plans.
Determining the correct mix of digital channels for both always-on and campaign-specific programs.
Continually monitoring marketing effectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.
Working closely with digital marketers to align SEM and SEO strategies.
Integrate SEO and paid keyword strategies.
Employ SEO and PPC best practices and communicate recommendations to stakeholders.
Executing online marketing programs including paid advertising, social marketing, and viral marketing to create buzz and inbound demand responses.
Driving website traffic which converts to sales pipeline.
Leveraging localized content across all digital marketing channels including, web, social, and paid advertising.
Analyzing program effectiveness and using the data to recommend content enhancements and optimize digital programs.
Collecting and analyzing digital/internet/website/mobile data and statistics to reduce wasted ad spend and increase search engine ranking.
Researching and evaluating new technology trends and identifying new optimization opportunities
Critical Knowledge and Skills
Superior project management skills; execution-focused and able to drive complex projects to completion; detail-oriented with strong time management skills.
Excellent interpersonal skills; ability to forge highly collaborative cross-business unit and cross-functional relationships with both peers and executive stakeholders.
Familiarity with enterprise marketing tools, services and concepts, including digital advertising, demand generation, account-based marketing, SEM, SEO, social media marketing, content marketing, web analytics, personalization, and user experience.
Strong writing skills, including experience editing content with an eye towards improving SEO and impact
Ability to take direction from more than one leader, work independently or as part of a team, and manage multiple project elements at the same time.
Healthcare and B2B knowledge/experience preferred.
4+ years' work experience in digital marketing/advertising, content marketing, or related field.
4-year degree, ideally in marketing, business or other relevant field or equivalent experience
McKesson is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to McKessonTalentAcquisition@mckesson.com . Resumes or CVs submitted to this email box will not be accepted.
Current employees must apply through the internal career site.
Join us at McKesson!
Internal Number: JR0045151
About McKesson Corporation
We deliver careers with purpose and potential. Our focus on better health starts with creating an inclusive environment with strong values where you can build a fulfilling career. You can count on us to provide you with resources and opportunities to grow and be your best, while contributing to our pursuit of improving lives. Every day, McKesson’s employees deliver products to healthcare providers that make a difference in the care and life of a patient. We work to distribute medical supplies, bandages, syringes, vials of flu vaccine, and pharmaceutical drugs to help real patients like Jack, an eight-year-old boy battling cancer. We take that job seriously. Together, the work we do is shaping the future of healthcare. If you are passionate about combining a meaningful career with a balanced life, join us on this journey and apply for a job with McKesson today. Every day, McKesson’s employees deliver products to healthcare providers that make a difference in the care and life of a patient.