The Southeastern Conference is seeking qualified candidates for the position of Director of Marketing.
Reporting Line: The Director of Marketing will report to the Associate Commissioner for Competition. The Director of Marketing also works closely with the Associate Commissioner for Communications.
Position Summary: The Director of Marketing is responsible for assisting with the annual planning and implementation of marketing, branding and licensing activities and providing support for related Network matters.
Responsibilities: •Manage marketing and promotional strategies for Conference championships. •In conjunction with neutral site championship local organizing committees, develop and manage sales strategies for Conference championships. •Develop SEC championship game scripts and coordinate promotional activities, presentations, public address announcements, video board operations and in-game entertainment where applicable for the SEC Football Championship game, the SEC Men’s Basketball Tournament, SEC Women’s Basketball Tournament, SEC Gymnastics Championship and SEC Baseball Tournament. •Establish the SEC’s branding plan for SEC championships and collaborate with the SEC’s signage vendor. •Assist with day-to-day management of network-related matters around sponsorships. •Work with ESPN to identify appropriate activation opportunities and deliverables for SEC Corporate Sponsors at SEC championships and events. •Collaborate with the Communications staff to assist with the development of the Conference’s annual creative direction and messaging. •Assist the Associate Commissioner of Communications with meetings and communication involving the SEC Marketing Directors. •Compile and consolidate research and analytic data developed by the Fan Experience Working Group and disseminate information to the member institutions. •Collaborate with the Director of Video and Creative Services to update and distribute the annual SEC Brand Style Guide. •Coordinate placement of the SEC logo in institutional venues and on uniforms. •Assist with development of messaging for TV, radio, and print platforms. •Assist with the day-to-day oversight of the SEC’s licensing program, including working with the Collegiate Licensing Company (CLC) on SEC logo approvals and the championship locker room program (t-shirts and caps). •Manage the execution of the SEC’s agreements with the SEC’s merchandise vendor for the SEC on-line store and on-site concessionaire programs. •Perform other duties and responsibilities as assigned by the Conference.
The SEC is an equal employment opportunity employer and fully committed to diversity and inclusion within the workplace and within the Conference. All applicants will be considered for employment without regard to race, color, religion, national origin, disability, sex, sexual orientation, veteran status or any other factor protected by applicable federal, state or local law.
Minimum qualifications for this position include having earned a Bachelor’s degree from an accredited college or university with completion of a Master’s or Graduate degree preferred.
A minimum of five years’ fulltime experience working in Division I Athletics with an emphasis on event marketing and presentation as well as developing sales/promotional plans.
Key characteristics of the successful candidate include: strong organizational skills; ability to interact with diverse groups; willingness to work in an environment with multiple priorities and meet deadlines; commitment to travel, work evenings, weekends and non-traditional hours.
Additional Salary Information: Salary will be commensurate with experience and qualifications. The Southeastern Conference offers a competitive benefits package. The Southeastern Conference is an Equal Opportunity Employer.
About Southeastern Conference
A pioneer in the integration of higher education and athletic competition, the Southeastern Conference is a leader on the national landscape for intercollegiate athletics in the 21st century.
Headquartered in Birmingham, Ala., the Southeastern Conference is an NCAA Conference with 14 member institutions. The SEC crowns champions in 21 sports - 12 women's sports and nine men's sports. Since its formation in 1933, the SEC has directed and organized interscholastic athletic competitions, conducted tournaments and prescribed eligibility rules for student-athletes. The Conference also facilitates and assists its member institutions in maintaining intercollegiate athletic programs compatible with the highest standards of education and competitive sports.
Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee and Vanderbilt have been in the SEC since its formation in 1933. The league has expanded twice, adding Arkansas and South Carolina in 1991, then Missouri and Texas A&M in 2012.