Develops and implements a cohesive marketing communications plan designed to advance the schoolâ™s enrollment, fundraising, and career outcome objectives.
Creates an integrated marketing communications plan designed to expand awareness of the school among prospective students, donors, alumni, and employers.
Leads the implementation and execution of short- and long-range communication and marketing strategies and tactics spanning prospective student, donor, alumni, and employer-facing collateral and content marketing, advertising, paid search and SEO, social media and email marketing, media relations, etc.
Manages HubSpot and collaborates with the digital team on strategy, messaging and data analytics for automated drip and nurturing campaigns.
Ensures the identity, voice, and objectives of the school are articulated in an authentic and cohesive manner across marketing channels.
Develops new ways to identify and engage Harris faculty, students, alumni and third-party influencers in Harrisâ™ marketing efforts both online and offline.
Collaborates with the Assistant Dean of Diversity and Inclusion to market and showcase efforts to advance diversity at Harris.
Develops any subject- or client- specific strategies or plans, oversees development of appropriate assets, and ensures timely execution.
Nurtures and develops a high-performing team and supports the development of marketers across Harris.
Conducts research, analyzes data, and monitors industry trends and best practices to implement, test and refine strategies.
Tracks marketing budgets across units to ensure appropriate resourcing and accountability.
Maintains consistency and effectiveness of Harris brand standards.
Serves as a key steward of the Harris brand, overseeing the implementation of brand guidelines.
Oversees the development of brand toolkits, templates, and resources for Harris staff and vendors to maintain consistency and standards.
Strategically evaluates the Harris brand in view of the competitive landscape and analytics to ensure it remains differentiated and impactful.
Develops compelling creative and marketing content designed to inform, engage, and excite Harris audiences and further Harrisâ™ brand image across channels.
Partners with Harris colleagues and outside agencies in developing innovative and meaningful creative campaign ideas to engage prospective students and other Harris audiences.
Creates, coordinates, and distributes both print and digital marketing content, including brochures, videos, webpages, advertisements, etc.
Manages outside vendors, including freelancer designers, writers, videographers, and agencies, to produce admissions-specific marketing content.
Keeps abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage audiences.
Provides recommendations on how to best leverage existing brand assets in admissions, employer, alumni, and other segmented communications, and develops recommendations for new content creation.
Creates, maintains and optimizes against pertinent metrics, helping to ensure success of future marketing campaigns.
Leads website channel management and efforts to create and execute a successful marketing analytics strategy for the school.
Oversees website channel management and governance for harris.uchicago.edu to ensure that the user experience meets the schoolâ™s goals, particularly but not limited to, enrollment and fundraising.
Takes the lead on data analysis implementation and reporting, including the development of goals and dashboards, within the context of Harris overall strategic goals.
Manages and works with internal units and any outside agency partners to connect the dots between the various data ecosystems to provide leadership with a clear picture of ROI.
Liaison to internal Harris teams to coordinate marketing resources and outreach, including paid media efforts in support of brand awareness and educational programs.
Serves as the day-to-day client manager to all internal units in helping to advance their marketing/audience goals and ensures cohesion with marketing strategy across Harris.
Works to support unit marketing priorities within the context of the schoolâ™s overall communications and marketing plan.
Suggests ways to better leverage marketing content and resources across internal Harris teams.
Partners with all Harris teams in featuring relevant content across marketing materials.
Takes the lead on paid media strategy implementation and content creation in support of brand awareness and educational program promotion, including digital advertising and native content, within the context of Harris Public Policyâ™s overall media plan.
Manages and works with outside marketing agency partners to create bold, engaging advertisements aimed at prospective students.
Oversees and creates all written and electronic content, ensuring that the high quality standards of the Harris Public Policy are met.
Tracks paid media budget and ensures all initiatives move forward with appropriate progress and momentum, following up with relevant internal stakeholders.
Manages employees by establishing annual performance goals, allocating resources, assessing annual performance, and determining individual merit, incentive and/or promotional increases.
Plans, develops, designs and implements the strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
Maintains departmental priorities, allocates resources, and determines project direction in line with established priorities.
Performs other related work as needed.
Bachelor's degree in journalism, communications, marketing, public policy or related field.
MBA or MA.
A minimum of six years communications and marketing related experience.
Demonstrated experience and leadership in managing integrated marketing programs, preferably aimed at consumer audiences.
Familiarity with education sector and knowledge of the University of Chicagoâ™s unique culture.
Superb command of English language and grammar.
Extensive writing and creative editorial experience, which includes web content, email campaigns, newsletters, video, etc.
Background in managing teams, creative agencies, vendors, and freelancers.
Excellent oral and written communication skills.
High attention to detail and quality in producing written and creative material.
Excellent project management skills, and demonstrated ability in working both independently and as a team member.
Strong interpersonal skills with the ability to remain courteous and professional at all times.
Flexibility in working within a growing organization.
Review and prioritize work independently and effectively.
Resourceful, creative, and calm in problem-solving
Cover Letter (required)
Please provide one (1) sample work product or case study from a relevant marketing campaign you led and/or played a major role in supporting, including an explanation of which elements of the campaign you contributed to and how
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