Under the direction of the Vice President for Enrollment & Student Development, the Director of Marketing & Digital Communication is responsible for the design, creation, coordination, development and maintenance of content for the University’s online communication and print collateral that support, promote and enhance the overall mission, brand and image of Bushnell University.
As an enrollment officer and member of the Enrollment & Student Development Core Leadership Team, the Director of Marketing & Digital Communication supports the Vice President for Enrollment & Student Development and the Dean of Admission with university, divisional, and departmental strategic goals in an effort to grow enrollment and better tell the Bushnell story.
Position Duties & Responsibilities
Serve as University administrator and coordinator for the University website properties, including content, design and functionality; and social media sites; ensure that all aspects of the University website are current, well designed, and properly maintained.
Plan, produce, and coordinate web and social media content including production management activities, writing, illustrating, and graphic design.
Coordinate and direct efforts regarding the on-going development of content and graphic maintenance for the University’s website and social network.
Design and produce digital advertising, publications, and print media; provide support with writing and editing electronic and print content including photography and video.
Develop and maintain university brand consistent with brand standards; assist campus departments in cohesive brand implementation
Provide creative insight and direction as needed when consulting with staff, faculty and students on various projects.
Train and supervise designated employees, student employees, and interns.
Provide effective delegation, coordination, training, and technical assistance to department website and social media content managers.
Prepare and maintain records and reports of assigned activities, including production schedules, photographic and video library and budgetary expenditures.
Attend a variety of meetings including committee, and staff meetings as assigned; serve as a member of the Enrollment & Student Development Core Leadership Team, University’s Integrated Marketing Council, chair and coordinate website and social media content groups.
Maintain strong working relationships with key University marketing professionals including: Dean of Admission, Director of Admission Operations, Director of UG Admission, Senior Director of Public Affairs, Sports Information Director, and the Director of Technical and Physical Operations.
Operate and maintain equipment including a computer, digital camera, video camera, related peripheral equipment and related software applications.
Maintain clear communication with supervisor.
Perform related duties as assigned.
Experience and Qualification Requirements
Preferred Skills Planning, organization, and direction of website and social medial/digital efforts in a higher education setting. Understanding of applicable laws, codes, regulations, policies and procedures related to working in communications law and a higher education setting.
Michael Fuller Vice President for Enrollment & Student Development Bushnell University 828 E. 11th Ave. Eugene, OR 97401
About Bushnell University
Bushnell University is a Christian, private, liberal-arts, comprehensive university closely affiliated with churches of the Stone-Campbell/Restoration Movement. From this unique heritage the University embraces the ideal that we are “Christians only” – but not the “only Christians” – and offers its resources to students and congregations of many church traditions. These students are affiliated with denominational and non-denominational groups, such as Presbyterian, Baptist, Methodist, Foursquare, Lutheran, Nazarene, Episcopal, Assembly of God, Catholic, and Community Churches. The University was founded in 1895 and is accredited by the Northwest Commission on Colleges and Universities.