Swarthmore College is a highly selective liberal arts college located in the suburbs of Philadelphia, whose mission combines academic rigor with social responsibility. Swarthmore has a strong institutional commitment to inclusive excellence and nondiscrimination in its educational program and employment practices and encourages candidates who will further advance the goal of fostering a diverse and inclusive community. As one of the nation’s finest institutions of higher learning, Swarthmore College is global in outlook and draws students from around the nation and world. The 425‐acre campus is a designated arboretum, complete with gardens, rolling lawns, a creek, wooded hills, and hiking trails in the Crum Woods.
The Marketing & Communications Specialist assists with marketing projects that inspire and engage alumni, donors, prospective students and families, and the external Swarthmore community. The position requires strong writing and editorial skills, knowledge of digital marketing practices such as email campaigns, web content, or online advertising, and the ability to manage multiple projects at the same time. The Marketing & Communications Specialist reports to the Director of Advancement Marketing & Communications to primarily serve the College’s Office of Advancement. This flexible role will also support the Director of Enrollment Marketing & Communications.
Advancement Communications The Marketing & Communications Specialist assists Advancement in communicating the philanthropic needs of Swarthmore College. The Specialist will help produce print and digital publications, update and maintain websites, and create social media content that engages, inspires, solicits, and stewards alumni, families, and friends of the College.
Under the guidance of the Director of Advancement Marketing & Communications, the Specialist works closely with Advancement staff on a full range of fundraising and engagement publications, including annual fund appeals, volunteer resources, large- and small-scale event promotion, and additional collateral produced for gift planning, donor relations, the President’s Office, and other programs.
Enrollment Communications Working with the Director of Enrollment Marketing & Communications, the Marketing & Communications specialist assists in promoting Swarthmore to prospective students and their families. This includes assisting with email and digital campaigns, print materials, and some web content. With a focus on access, the Marketing & Communications specialist will support projects that promote equity in the admissions and financial aid processes.
Essential Responsibilities: The Marketing Specialist will:
Provide writing and editing support in alignment with College standards.
Work with the Communications team to develop content and design elements, as well as overall audience strategy, for digital campaigns.
Assist with website content management by keeping existing content up-to-date and creating new content as needed.
Help coordinate and oversee the design and development (including by coordinating with various printers) of print pieces, such as invitations, mailers, and brochures.
Assist in fact-checking and proofreading print materials.
Serve on planning committees for College events such as Alumni Weekend (reunion) to advise on and produce event-specific communications.
Bachelor’s degree or equivalent work experience.
Excellent writing and editing skills, including the ability to translate complex information into common terms.
2 to 3 years of professional experience in writing, editing, public relations, marketing, fundraising/development, admissions and enrollment, or related fields.
Adaptable to new work situations, people, ideas, procedures, and organizational structures, in order to accommodate an evolving work environment.
Ability to work independently with minimal supervision and to work collaboratively with teams and varied audiences.
Experience managing projects from conception to completion.
Builds successful relationships with constituents and coworkers. Communicates and works effectively as a team member in order to maximize effectiveness of the office.
Exhibits maturity, reliability, composure, and stability under pressure.
Understands and abides by a high standard of professional ethics, including confidentiality, in order to ensure the integrity of the organization.
Comfortable using Google Suite, including Google Drive, Docs, and Sheets.
Experience contributing to the development of communications materials for diverse audiences.
Experience working at a college or university.
Direct experience with fundraising in a college or university environment.
Knowledgeable about admissions in a college or university environment.
Demonstrated graphic design experience (or experience working with graphic designers), from conceptualizing visuals based on requirements to creating layouts using design software including Adobe Creative Suite.
Experience with project management software (Wrike, Asana, Basecamp, etc.)
Familiarity with AP style.
This position requires a writing sample to be submitted with the application to be considered. For full consideration, submit applications including resume, cover letter with salary expectations, and writing sample by August 6, 2021.
Swarthmore College actively seeks and welcomes applications from candidates with exceptional qualifications, particularly those with demonstrable commitments to a more inclusive society and world. Swarthmore College is an Equal Opportunity Employer. Women and minorities are encouraged to apply.
Since its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering curriculum, the College is private, yet open to all regardless of financial need. It is also decidedly global in outlook, drawing students from around the world and all 50 states. The diversity of perspectives represented by Swarthmore students, faculty, and staff - including different viewpoints, identities, and histories - contributes to the community's strong sense of open dialogue and engagement with ideas and issues.