Assistant Athletics Director for Marketing and Fan Engagement
Requisition Number: 2021S054Posting Full Time/Part Time: Full Time Division: Athletics Department: Athletic Marketing
Department Statement: Colgate Athletics seeks to be a welcoming and diverse association of students, coaches, staff, alumni and fans in which all people are treated equitably and respectfully, and can contribute fully to our success; we share common goals, we affirm open communication and civility, we honor the sacredness of each person, we accept responsibility to act for the common good, we care for and serve one another, and we honor our history while celebrating our evolution; and, we strive to consistently perform at the upper range of our potential, to get better every day with a goal to win – to win in competition, in the classroom, in the community and in the lives of every member of the Colgate Community.
Accountabilities: The Assistant Athletics Director for Fan Engagement & Marketing provides strategic and effective leadership of marketing, fan experience, ticket sales & operations, corporate partnerships, community engagement, concessions, hospitality and other special events within the Colgate Athletics Department. This position will serve on the Athletics Director's Senior Team and is a highly visible leadership role requiring an individual with outstanding interpersonal skills.
The individual in this position must be able to direct the influence of the Athletics Director to achieve departmental goals, while effectively leading and managing assigned responsibilities and projects. The successful candidate should be assertive and confident yet approachable and respectful, with a proven track record in building collaborative relationships across campus and in the community, developing innovative marketing strategies, building attendance and optimizing the fan experience.
Accountabilities: - Primarily responsible for strategic and effective leadership of marketing, the fan experience, ticket sales & operations, corporate partnerships, community engagement, concessions, hospitality and other special events for the Colgate Athletics Department. - Also responsible for the oversight, supervision and development of the Assistant Director for Marketing & Events, spirit and band partnership, and a host of undergraduate interns. - Responsible for effective strategic leadership, planning, coordination and implementation of all internal and external marketing objectives for the Colgate Athletics Department and all 25 NCAA Division I sports programs. - Responsible for all development, production and execution of creative concepts for marketing campaigns for ticket sales of all sports in accordance with strategic plan, including printed, digital and video elements. - Effectively oversee game day execution of established marketing plan, including but not limited to promotions, giveaways, crowd engagement and video production. - Responsible for effective marketing of promotions and events via all channels and media, e.g., gocolgateraiders.com, social media, print, electronic media, etc. in collaboration with the Assistant Athletics Director for Communications & Creative Services - Responsible for effective promotion and visibility of gocolgateraiders.com - Develop effective relationships with Colgate students and fans and work to build a fan-centered game day culture for all sports. - Coordinate and collaborate with Assistant Athletics Director for Communications & Creative Services on a comprehensive marketing and communications strategy, to include cultivating fan engagement on all Colgate Athletics social media sites including, but not limited to, Facebook, Twitter, YouTube, Instagram, etc. - Responsible for overall strategic vision of marketing and ticket operations. - Responsible for effective management, hiring, training and evaluating all marketing and ticketing staff. - Responsible for effective collaboration with campus and community constituents in support of marketing and promotion of athletics events. - Under the direction of the Sr. Associate Athletics Director for External Affairs & Strategic Advancement, responsible for effective lead generation and closing of corporate partnerships in accordance with corporate partner strategy. Expected to build and maintain positive relationships with corporate sponsors. - Accountable for maintaining compliance with all relevant governing bodies to include: NCAA, specific conference, athletic department, and university policies - Responsible for maintaining athletic marketing budget. Exercises independent discretion on all purchases and budgetary decisions for athletics marketing and fan engagement unit, as well as ticket sales and operations. - Ensures positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty and other University constituents. - As directed, required to effectively support athletics fundraising efforts. - Responsible for role modeling positive behaviors and leadership for student-athletes. - Responsible for the job evaluation, development and continued professional growth of all direct reports. - Responsible for the effective supervision of staff as assigned. Ensures selection and hiring of high quality employees; ensures appropriate distribution of work assignments and high quality of employee work product; ensures fair, accurate and timely performance assessments and feedback to include identifying areas for professional development and documenting and conducting disciplinary measures, as needed. Responsible for ensuring fair and accurate decisions regarding employment status (hire, promotion, salary increases, termination); ensures the creation of effective opportunities and programs for employee mentoring, development and sustained performance.
Professional Experience/Qualifications 3-5 years of collegiate athletics, professional sports, or other marketing and/or fan engagement experience Preferred Qualifications 5+ years of collegiate athletics, professional sports, and/or fan engagement experience
Education Bachelor’s degree is required.
Master’s degree is preferred.
Other Information INTERNAL CANDIDATES ARE STRONGLY PREFERRED.
Colgate University is committed to the principle of institutional control in administering its athletics program in a manner consistent with the NCAA, ECAC, and Patriot League rules. Each individual involved in the athletics division is obligated to maintain competency and knowledge of the rules, to act within his or her realm of responsibility in full compliance with the governing legislation, and to report any violation of NCAA, ECAC or Patriot League rules of which he or she is aware. Should a situation warrant further investigation, you have an affirmative obligation to cooperate full in the infractions process, including the investigation and adjudication of a case. The failure to do so can be grounds for your termination with cause.
Work Schedule: Weekdays, with occasional evenings, overnights and weekends.
Job Open Date: 07/02/2021
Job Close Date: 8/14/2021
Open Until Filled No
Special Instructions Summary
EEO Statement It is the policy of Colgate University not to discriminate against any employee or applicant for employment on the basis of their race, color, creed, religion, age, sex, pregnancy, national origin, marital status, disability, protected Veterans status, sexual orientation, gender identity or expression, genetic information, being or having been victims of domestic violence or stalking, familial status, or any other categories covered by law. Colgate is an Equal Opportunity/Affirmative Action employer. Candidates from historically underrepresented groups, women, persons with disabilities, and protected veterans are encouraged to apply.
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