Special Selection Applicants: Apply by 7/29/2021. Eligible Special Selection clients should contact their Disability Counselor for assistance.
Reporting to the Executive Director, Marketing and Brand, the Associate Director, Marketing is responsible for the planning, executing and reporting of strategic marketing plans for key clinical programs, including cardiovascular and oncology services to support UC San Diego Health's business strategy.
With the goal of growing patient volumes, this individual works closely with clinical program leadership and others to understand business goals and targets and draws on knowledge of advanced marketing concepts to select methods and techniques and evaluation criteria for measuring results. The individual has a strong working knowledge of diseases/conditions and related treatments. This individual works closely with internal teams including social media, press and media and content team to ensure alignment.
CT - Uses advanced marketing concepts to create, develop, implement and manage comprehensive promotional marketing and sales strategies/ plans, including short and long-range strategic planning. Responsibilities include comprehensive promotion and advertising and/or market research activities. Projects and/or programs are typically complex and require a high degree of technical marketing expertise. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
Ensures marketing priorities, strategies, tactics and resources are appropriately aligned with organization's growth strategy
Manages a small team including marketing managers and creative services managers
Drives team performance to meet and exceed department goals
Analyzes data and market research to gain actionable insights, understand market dynamics, trends and competition to drive patient marketing strategies focused on patient acquisition
Builds targeted engagement strategies, utilizing traditional and digital communications channels
Participates in the development of advertising campaigns, working with creative and media agencies of record
Coordinates with other functional areas including strategic planning, business development, and patient communications in support of campaign objectives
Ongoing analysis of key performance indicators to assess campaign effectiveness, and refines based on learnings and best practices
Presentation of marketing initiatives and results to various levels of leadership
Ongoing engagement with consumer research partner to track brand awareness, identify trends and gain actionable insights via surveys and creative testing
Supports clinical programs with development of collateral materials
Protects the brand and ensures adherence to brand standards
Management of strategic corporate sponsorships
Management of vendors
Bachelor's degree in business, marketing or related area, or equivalent combination of experience and training.
Five or more years of relevant marketing experience including knowledge and understanding of healthcare delivery.
Experience managing and directing the work of others in a marketing function.
Advanced understanding of healthcare marketing, ideally including oncology and/or cardiology service lines.
Experience working with and managing corporate sponsorships.
Current UC San Diego Health employee.
Must pass a background check.
Must pass physical, drug screen and TB test.
Must be able to work various hours and locations based on business needs.
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 8 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom - life is their laboratory. UC San Diego's rich academic portfolio includes six undergraduate colleges, five academic divisions and five graduate and professional schools. The university's award-winning scholars are experts at the forefront of their fields with an impressive track record for achieving scientific, medical and technological breakthroughs.