Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Assistant Athletic Director of Marketing. This is a 12-month, full-time position. This position will report directly to the Associate Athletics Director for Marketing, Promotions and Tickets. Applicants must have a commitment to and responsibility for adhering to all rules and regulation of WKU, Conference USA and the NCAA. Primary Job Duties and Responsibilities: The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs. •Assist with managing the daily operations of the marketing office, including but not limited to: developing and coordinating marketing and promotional efforts for WKU’s 16 intercollegiate sports, executing game day and halftime promotions, coordinating special events, overseeing staff and the WKU street team, graphic design, social media marketing, fulfilling sponsorship elements, and other duties as assigned •Assist with managing all advertising trade and media buys with local television, radio and print media as well as all social media advertising •Manage all digital advertising efforts and partnerships •Manage and direct all marketing efforts for WKU Men’s Basketball and Softball to include: advertising, fan experience, in-game promotions, game scripts and communication to fans and donors about Hilltopper Athletics. •Manage the in-game experience for WKU Football and assist Associate AD with all marketing efforts for Football •Manage marketing budget and all expenditures associated with marketing/promotions •Implement season and individual ticket campaigns that produce revenue and cultivate interest and support from University groups, local businesses and the Bowling Green community •Manage community service events and hours for student athletes and staff •Coordinate with media-rights holder to execute sponsored promotions •Performs other related duties as assigned by Associate Athletics Director for Marketing, Promotions, and Tickets
Knowledge and Skills Considered Essential for Success: •Highly motivated, detail oriented, excellent interpersonal skills and have excellent communication skills •Demonstrate strong writing and interpersonal skills •Proficiency in Adobe InDesign and Photoshop •Knowledge of relevant University, Conference, and NCAA rules and regulations •Strong interpersonal and communication skills including the ability to effectively interact with individuals at all levels of the University and favorably represent the institution with external constituents •Ability to investigate, analyze and draw appropriate conclusions to problems and issues •Skills in examining and re-engineering operations and procedures, formulating policy and developing and implementing new strategies and procedures •Initiative, self-discipline, confidence and charisma to lead, encourage and challenge a team of subordinate staff •Ability to develop and effectively deliver presentations
Minimum of 4 years of experience within intercollegiate athletic and/or professional sports organization.
About Western Kentucky University
Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the second largest undergraduate institution in the Commonwealth of Kentucky with approximately 17,500 students (32% first generation, 18% underrepresented minority) and nearly 2,900 faculty and staff employees.
Western Kentucky University is committed to empowering its campus community to embrace diversity by building equitable and inclusive learning, working, and living environments. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our diverse and evolving communities.
Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. With an ethnically and diverse population, more than 85 languages are spoken in and around Bowling Green, and people from 35 nationalities call our c...ommunity home.
Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about.