Land, Buildings & Real Estate (LBRE) is the operational core of Stanford University's physical campus. LBRE constructs and maintains the Stanford campus, where advancements across the academic spectrum are made possible. Our work is founded upon the collective value of dedication, innovation, expertise, teamwork, and continuous improvement. We are committed to serving the university's academic mission, as well as preserving and enhancing Stanford's 8,180 acres, and pride ourselves on supporting the teaching and research of the university as Caretakers of a Legacy.'
Stanford Transportation manages Stanford's award-winning Transportation Demand Management (TDM) program, which includes Stanford's sustainable commute programs, free Marguerite shuttle, transit and car-free options, bicycle program, and parking operations.
Are you passionate about developing communications and influencing the opinions and behavior of diverse audiences for the benefit of Stanford, our community, and the environment? If so, you could be Stanford Transportation's new Marketing and Communications Specialist!
What you will do in this role:
Reporting to the Communications Manager, the Marketing and Communications Specialist is an outstanding writer, who will advance Stanford's transportation programs and services by developing and implementing communication strategies that engage and inform the Stanford community. He or she is responsible for developing and executing marketing, online media, and department communications that support Stanford Transportation's objectives and priorities.
The Marketing and Communications Specialist has a solid command of marketing, promotion and outreach strategies and channels, customer communications, and brand management. He or she will create compelling and engaging material for digital, print, and other media under minimal supervision. Note: percentages of time spent in each area will vary based on department needs and projects.
Marketing campaigns and collateral (25%)
He or she will be responsible for developing marketing campaigns and overseeing the execution of deliverables, including banners, posters, outreach messages, and other marketing collateral, on time and on budget.
Digital communications (50%)
The successful candidate will develop a deep knowledge of Stanford's transportation programs and policies and have primary responsibility for developing digital content and managing communication channels to create program awareness and engagement. He or she will identify and utilize a variety of ways to engage customers; measure and increase outreach effectiveness; manage projects; and respond to customer inquiries.
Branding, media and customer communications (25%)
The successful candidate will be responsible for branding and department communications, including presentations, online content, publications, and media relations. His or her responsibilities will include providing excellent customer service, including customer-service escalation responses and staffing events.
Note: The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Develop and research ideas for written publication/communication on topics of moderate complexity.
Consult with internal and external customers to understand the need and purpose of a project.
Compose written material for diverse audiences, across a variety of channels.
Manage production of own publications/communications and adhere to deadlines.
Oversee use of and post to the department's social media platforms.
Develop, compile and edit materials that support written communication (e.g., online content, publications, presentations, customer responses, talking points, and other related materials).
Establish and maintain extensive contacts with key sources (media, news services, community organizations and other targeted audiences) to identify story themes and newsworthy events to promote and disseminate information.
Maintain department style standards.
* - Other duties may also be assigned
Education & Experience:
Bachelor's degree and five years of related experience, or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Proven success in writing for publication in print, web, and other platforms.
Excellent writing, interpersonal, and oral communication skills with proven ability to present, write, edit, and organize thoughts in a clear, concise, and well-organized manner.
Ability to understand materials of moderate complexity and synthesize across multiple sources to produce materials for diverse audiences.
Ability to change voice and writing style to fit a particular audience and purpose.
Firm understanding of web technologies and applications, including social networking, social media tools, and current communication trends.
Excellent interpersonal skills and able to interact effectively with a diverse array of people, including senior leaders.
Proficiency with Windows-based PC and Microsoft Office 365.
Demonstrated understanding of email marketing platforms, Adobe Creative Cloud and Drupal.
Ability to manage and prioritize multiple deadlines.
Excellent time management skills.
Certifications and Licenses:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, grasp lightly/fine manipulation, and use a telephone, writing by hand.
Occasionally reach/work above shoulders, grasp forcefully, and sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 10 pounds.
Visual and auditory acuity, including color vision required.
*- Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Location: Land, Buildings and Real Estate, Redwood City, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.