Executive Director of Marketing and Communications
Warner Pacific University
Location: Portland, Oregon
Preferred Education: Master’s
Higher Education Institution
Summary Description: Warner Pacific University is looking for a dynamic, innovative marketing professional. The Executive Director of Marketing and Communications is a full-time, benefit eligible position reporting to the VP of University Advancement, with a dotted line to the President and is a member of the Executive Cabinet. This role will strategically promote the University’s mission and identity by developing and managing marketing strategies including content to be used in various forms of communications, print, audio/visual media, and web based applications. This energetic and creative individual will use innovative marketing skills to engage target audiences on behalf of the University in order to generate support, highlight key distinctive values, features and benefits, build a positive reputation, and maintain beneficial relationships. The Executive Director of Marketing and Communications is responsible for communicating Warner Pacific University’s dedication to serving a uniquely minority and first generation student population among traditional and adult age groups. The Executive Director should be able to articulate the organizations commitment to access and equity in a culturally competent way.
Primary Job Duties:
Provides creative direction, integration and implementation of marketing and communication initiatives as defined by annual marketing and communications strategic plans.
Oversees the areas of marketing and communications including responsibilities such as campaign development, content development/management, public relations, publications, advertising-brand management, marketing automation and print services.
Works with the Director of Marketing and Athletic Communications to cultivate media and community relationships through regular contact with targeted constituencies.
Works with the VP of Advancement on the creative development and placement of general advertising.
Collaborates with Works with the Director of Marketing and Athletic Communications in the development, implementation and management of university social media plans to strategically market internally to students, faculty and staff and externally to prospective students, parents, alumni, friends, and influential leaders.
Develops marketing and communication strategies for online and other web-based programs/platforms including digital advertising.
Conducts marketing research to develop and refine strategy and tactics in support of priorities identified in the University marketing and communications plan.
Serves in an advisory capacity for the planning and execution of major and special events and activities that will create a favorable image of the university.
Ensures brand messaging is consistent across university communications and effectively tailored for relevant audiences.
Acts as an internal consultant to bring attention and solutions to institutional priorities.
Writes news stories for release to media and general public.
Supervises, edits, and approves stories written by staff members.
Provides direct and proactive advice, consultation, and assistance to senior leaders, as well as the University community, regarding public information matters, to include providing direct assistance in researching, providing information and developing messages.
Prepare regular reports and presentations on marketing metrics for the VP of University Advancement.
Conduct market analysis to identify challenges and opportunities for growth
Track competitors’ activities
Mentors marketing work/study and intern students
Serve as editor for the University’s alumni magazine, The Experience. Maintain high standards of feature and news writing in a voice that is consistent with our mission and urban identity.
Serve as the project manager – oversee the intake, scheduling, editing, and delivery of projects on timelines and budgets and establish job priorities according to institutional goals.
Assist the Vice President of Enrollment with the successful implementation of crisis communication plans, serving on the institutional Critical Incident Response Team (CIRT) team as needed.
Contribute to the support and implementation of the University’s Strategic Plan.
Participate in professional development opportunities.
Adhere to University policies and procedures.
Exhibit commitment to inclusiveness and sensitivity in areas of national origin, ethnicity, culture, gender and disabilities.
Demonstrate commitment to a Christian liberal arts education by upholding to the mission of the University and abiding by the Employment Standards and Lifestyle Agreement. Warner Pacific was founded by the Church of God (Anderson, Indiana), however today’s University is open to all denominations.
Perform other duties as assigned.
Bachelor’s Degree required (Masters’ Degree preferred) in Marketing, Communications, English, or Journalism.
Minimum seven years professional experience in the marketing and communications environment. Preference given for those who have hands-on experience within a marketing team, journalistic, and/or college setting.
Excellent oral and written communication skills required.
Effective project management and organization skills. Detail oriented.
Strong customer service ethic.
Can work collaboratively and efficiently as a team player as well as work independently and be self-motivated to meet ongoing deadlines.
Communicate with excellence in verbal and in writing with all kinds of people. Should be able to deliver creative and innovative ideas.
Has a demonstrated track record of meeting and exceeding department goals.
Trustworthy. Able to hold confidential and sensitive data.
Ability to multi-task and meet deadlines in a fast-paced, multi-task environment.
Proficient in computer and design programs including Microsoft Office, Adobe Creative Suite, WordPress, and web-based email marketing platforms.
Demonstrated commitment to higher education.
Experience working with diverse populations.
Physical Demands – Work Environment: The position is located in a typical office environment. Professional/business casual attire is required.
Employment and Lifestyle Standards: Warner Pacific is a Christ-centered urban liberal arts University dedicated to providing students from diverse backgrounds an education that prepares them to engage actively in a constantly changing world. The University was founded in 1937 by the Church of God (Anderson, Indiana). Central to Warner Pacific’s identity as a Christ-centered higher education institution is the policy of hiring persons whose personal and professional lives reflect:
1. A belief in the deity of and commitment to Jesus Christ and the Christian faith, as interpreted through the historic witness of Scripture and the continuing ministry of the Holy Spirit. 2. The practice of following Christ through day-to-day personal lifestyle choices. 3. A vitality of Christian experience maturing in insight and application and appreciative of differing viewpoints. 4. A commitment to life-long learning and service through personal and professional development. 5. For teaching faculty, the expression of artful teaching, based on mastery of relevant subject matter and in an environment of purposeful and rigorous inquiry amongst a community of scholars who support one another. 6. A capability, by temperament, preparation, and will, to support students as they confront the intellectual, social, physical, emotional, and spiritual challenges of their lives. 7. A sensitivity to and support for the mission, core themes, vision, values, ethos and traditions of the Warner Pacific University community. 8. A commitment to teaching and serving in harmony with the doctrines of the Holy Bible.
Employee Agreement: Mission-based hiring is of critical importance to Warner Pacific University. Employees are expected to demonstrate and articulate a vital Christian faith and to live in a manner consistent with a Christ-centered lifestyle as informed by the Scriptures of the New Testament.
Warner Pacific’s students, faculty and staff are expected to foster an environment of mutual respect and accountability, to care for the personal dignity of others and to exercise integrity in their conduct and communication. The University environment is expected to be free from discrimination and harassment (including bullying). When an individual’s behavior has direct implications for others and/or the well-being of the University community, there may be cause for institutional involvement, regardless of where the situation occurs.
Warner Pacific University desires to provide a safe and healthy environment for staff, faculty, students, visitors and guests. Therefore, smoking is not permitted on University property, in its vehicles, or at any University sponsored event. The use of illegal drugs or non-prescribed controlled substances is strictly prohibited. Use of alcoholic beverages or tobacco products is strictly prohibited on Warner Pacific University campuses.
Equal Employment Opportunity: Warner Pacific provides equal opportunity for employment and advancement for all employees and applicants regardless of race, color, sex, gender, national origin, citizenship status, disability, age, genetic information, status with regard to public assistance, veteran status and any other status protected by laws and regulations to which Warner Pacific is subject. All employment decisions, including hiring, promotions, compensation, benefits, transfers, and terminations are made in a manner that does not discriminate against individuals in the categories discussed above. Because Warner Pacific is a Christian liberal arts University, the University exercises its legal right to hire Christian employees to fulfill its mission and purpose.
Warner Pacific University’s Mission: Warner Pacific is a Christ-centered, urban, diverse, minority-serving, Hispanic-serving, liberal arts University dedicated to providing students from diverse backgrounds with an education that prepares them to engage actively in a constantly changing world. Our hiring practices reflect our missional commitment to being a Christ-centered institution.
Warner Pacific University’s Commitment to Diversity: Warner Pacific University is an Equal Opportunity Employer that seeks a diverse workforce of committed Christians from all racial, ethnic, and socio-economic backgrounds. Warner Pacific University is committed to hiring staff and faculty with an intentionality that demonstrates the importance of having an employee community that reflects the racial and ethnic diversity of the students we serve. Persons of color are strongly encouraged to apply.
To Apply: In order to be considered an applicant for this position, please submit your cover letter and CV/Resume to HR@warnerpacific.edu. Applicants invited to participate in the interview process will be asked to complete WPU’s online employment application at a later time.
Warner Pacific is a Christ-centered, urban, diverse, minority-serving, Hispanic-serving, liberal arts University dedicated to providing students from diverse backgrounds with an education that prepares them to engage actively in a constantly changing world. Our hiring practices reflect our missional commitment to being a Christ-centered institution. The University is committed to building a culturally diverse faculty and a multicultural learning environment. We, therefore, encourage inquiries from candidates who will enrich and contribute to the cultural and ethnic diversity of our college. Warner Pacific provides equal opportunity for employment and advancement for all employees and applicants regardless of race, color, sex, gender, national origin, citizenship status, disability, age, genetic information, status with regard to public assistance, veteran status and any other status protected by laws and regulations to which Warner Pacific is subject. All employment decisions, including hiring, promotions, compensation, benefits, transfers, and terminations are made in a manner that does not discriminate against individuals in the categories discussed above. Because Warner Pacific... is a Christian liberal arts university, the university exercises its legal right to hire Christian employees to fulfill its mission and purpose.